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Happily ever laughter founder Ankita Bhatnagar

I’m proud to see the tremendous success of my Instamojo store, and it’s not just about its patriotic nature. It’s about what it represents – a sense of community and appreciation for everyday things, especially for military families. It brings much-needed comic relief to their lives..

I am the daughter of an Indian Air Force officer, (or what they call a military brat) and now a wife to an army husband, and I fully realise the gravity of what I represent. I represent the millions of family members who are the backbone of those serving our nation even if they haven’t worn the military uniform themselves.

I want to show people the beauty in the simplest of things. Waiting for your army spouse to come back, the fun of shopping in a military canteen, the pains of moving about constantly and so much more.

People associated with the army have a sense of togetherness and belonging. This helped them connect to the kind of products that I made. Products that were quirky, funny but also had an emotional tinge.

I have had to move about quite a lot. Even if I was in South India, or in Delhi, I have been able to take her business along with her. That’s one of the biggest advantages of having an eCommerce business. As a solopreneur, Instamojo has helped me manage and run my business from wherever I am in the country today.

Since shifting to the Growth Plan, I have been able to access features that have given a boost to my business. It has also become easier to manage orders, show more product images and integrate WhatsApp into my store.

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