Imagine getting to be the star of your own show. It’s easier than you think. Especially, if you start making Youtube tutorials for your eCommerce business!
It’s known that people prefer video tutorials over long-worded guides and articles about the same subject. If you are a teacher, a skilled professional (makeup artist, chef etc.) or simply want to talk about a new product you are reviewing, then this guide can help you.
A study by TechSmith states that over 53% of people watch over 2-3 instructional videos (tutorials) per week! So, let’s find out how you can join the ranks.
What is a Youtube tutorial?
Youtube is the most popular video-streaming service out there, and viewers collectively spend 500 hours watching videos on Youtube every day. This means, that if you wish to upload a tutorial on Youtube, it’s probably best to know how to do it the right way.
Youtube tutorials are instructional videos, where you share information, knowledge, and simple ‘how-to’s to your audience. These videos ideally provide step-by-step instructions and explain the process of how something works.
A Youtube tutorial can be 2- 10 minutes long, but if you have a lot of material you wish to discuss with the audience, you can divide it into two parts.
Here’s an example of a short Youtube tutorial video:
This simple, yet crisp baking tutorial has garnered over 12 million views on Youtube! There is no extraordinary element to the video on the surface, but a lot of hard work goes into creating videos like these. Like the right cameras, a script, editing tools and more! Lets’ explore these further below.
Types of Youtube tutorials you can explore for eCommerce business
Before we move on to the technical aspects of setting up a youtube tutorial, here are a few types of tutorial videos you can shoot, based on the product or service you are promoting.
1. Product tutorials
Also known as screen share videos, these videos will require you to record screens showing a process of a product, software or tool that you use for your eCommerce business. These videos are quick and incur zero cost.
All you need is a strong internet connection, a decent recording mic and a script! We will discuss this further below.
Here’s how Instamojo’s Content team compile product tutorials:
As an online eCommerce website builder, we are constantly developing new products and updating old apps and features to improve customer experience.
So, our team uploads product tutorials as screencast videos that show how the new features look. It takes the viewers through the entire website/app flow and clears any doubts they may have about the new update.
Take a look at our KYC update tutorial –
2. Explainer videos
If you have an investor pitch for the products to sell online how would you do it remotely?
That’s what an explainer video tutorial is! In explainer videos, a person stands in front of a camera and records a short, quick ‘explanation’ of a concept, subject or product.
You can use animation, live-action ( take the help of actors) or go for a whiteboard drawing. Personally, this one is my favourite. You can narrate and draw your animation whilst explaining in the videos. Here’s a fun example of a Whiteboard Explainer Youtube tutorial.
Over 90% of people use presentation-style videos for tutorials. You should too if you are starting out.
This type of tutorial works best for teachers, who need to use slides, images, and hyperlinks to explain a subject.
For example, here’s a video recorded showing presentation effects for professionals using a presentation video tool.
Tips to get started with your first Youtube tutorial
Here’s a quick checklist you need to ensure you keep ready before you upload or record your first Youtube tutorial.
- Have a script ready before you record your video. Unless you want to spend time editing your bloopers, a strong script will help you remove the possibility of fumbling with content.
- Draft out a Youtube marketing strategy for your tutorials to get more traction online. Video content is the most popular way of generating leads today, so make sure you don’t get lost in the crowd.
- Invest in a good camera if you plan to record professional tutorials long-term.
- Avoid technical glitches during LIVE tutorials. Make sure your Wi-Fi broadband connection is strong. If you live in a place where power cuts are common, keep a backup. Use your mobile phone data.
Tools you need to ensure everything goes right
Before recording, make sure you have these tools with you to get the best audio and video quality record your videos.
- Quick player for screencast videos. A free tool you can download from the internet, you can record voice-over, a movie as well as screencast/product tutorials with this software.
- Camtasia for presentation-style videos. When you install the software, you’ll have the option to include a PowerPoint Add-in Toolbar to record videos.
- Lightworks for editing software. The free version only allows for editing in 720p. However, it is a reliable tool for beginners.
- Youtube audio library, is a free tool provided by Youtube to upload copyright-free music for your videos.
- Canva for Youtube thumbnails. Canva is a free design software and a blessing for anyone who is not too great at figuring out photoshop!
PRO TIP from our in-house Youtube expert Vishnu Das:
Do not record your tutorial videos using earphones. The sound is muffled and is difficult to edit. Also, make sure you record in a quiet ambience, with zero background noise.
TL;DR – A webinar course is all you need
You are in a hurry, we understand! If you are looking for a simple, easy understanding of conducting online tutorials, webinars, podcasts and the like, we have a professional certification course you can use.
mojoVersity is our online e-learning platform exclusively for small businesses and independent professionals. Over 40% of our businesses have taken to conducting LIVE videos to collect leads, educate their followers or simply interact with their audience.
Our new mojoVersity course “Grow your business with webinars” helps you conduct these tutorials with ease – and get a certificate out of it. Also, it is completely FREE!
In this course, you will learn about:
- Why you need webinars in 2020 + types of webinars to do
- How webinars can be a great lead generation tool
- Paid and free tools to use to host the perfect webinar
- Checklists to follow before, after, and during the webinar
- Some great webinars to attend and draw inspiration from