If you thought starting a business was difficult, it can be twice as tough when you’re a woman! Especially if you’re a mom juggling home and work; only ninja-level survival skills can keep you afloat. But don’t let that discourage you from starting your dream business. Here are a few reasons to take your business online.
Finding success in a man’s world
Despite feminism, it is still a man’s world out there. Whether it’s getting funding, or being taken seriously, or resisting the undermining of their capability, or finding people who believe in them, starting a business can be tough for women.
An online business can help overcome these bottlenecks. The virtual customer wants to see product or service, understand its specifics, read user testimonials, and see if it fits their budget. The internet is just the place for you to start off with.
There are plenty of examples of women killing it online in male-dominated businesses such as finance, technology, real estate, etc.
Balancing work and home
Everyone strives for a work-life balance. But the struggle is real for women. The guilt of missing your kid’s school recital to close a business deal, or skipping an important meeting to take care of family – it may often seem like a dilemma you just can’t win over.
Women are expected to fulfill their so-called ‘traditional’ roles irrespective of their careers. Also, being an entrepreneur is a 24×7 job; you cannot just switch off at 5 pm and go home.
Taking your business online means you can work anywhere, anytime. It gives you the flexibility to work on your own terms. You can take off your entrepreneur hat and put on your mom hat when the need arises. Why you can even be a ‘mompreneur’!
Finding support and tools to grow
Going online opens up numerous growth avenues. Geography is no longer a barrier. If you’re a startup that sells specially curated handmade jewelry, the world is your market. Plus, becoming tech-enabled gives you tools and solutions to run your business efficiently and take it to the next level.
When it comes to meeting like-minded people and finding support, there are various online forums and groups created specifically for women in business, and these do a great job.
Beating the fear of failure
One doesn’t need huge warehouses, complex understanding of technology, or massive funding to venture into the e-commerce space or any other online business. Start small, just like most successful businesses have. The learning curve will be steady but gradual.
You decide the terms and you decide the vision. Once you start receiving feedback for your online business, it will fuel you to push yourself and your product harder.
The road to your goal may be tough. Be confident, assertive, and don’t compare yourself with others. Rely on friends and family for support and use some amazing online tools to start the next big thing.
Instamojo enables several women entrepreneurs to sell, manage and grow their business on the internet. Here are some success stories you may be interested in.