10 successful business ideas for women in India 2022

list of business ideas for women
(Last Updated On: April 24, 2022)

Owning a small business empowers you to steer your life path, set your hours, and most importantly, attain financial security. Over the last few decades, online business for women in India has skyrocketed. Women entrepreneurs are emerging into different industries and sectors. Any woman can start any kind of business. In this blog, we have prepared a list of business ideas for women at home

Despite the growth, women own a little over 20 percent of all micro, small, and medium businesses across India compared to almost 80 percent among men in the financial year 2021. But, within the category of micro-businesses, women had the highest share. 

Ask yourself the following questions to decide what business you would like to start:

  • What am I good at?
  • Who is my target audience?
  • How profitable is this business?

List of business ideas for women

Whether you want to build a profitable side hustle or create a successful business at home, here is a list of business ideas that can help you.

1. Gift Store

Gift stores are evergreen businesses. Whether it’s for weddings or birthdays, housewarming or cultural festivals, we Indians always carry gifts! You can sell anything from coffee mugs, toys, stationery, photo frames, clocks, and much more. Take your gift store business online by signing up to a hosting site. 

create online gift shop
‘Just handmade Gifts’ – Online Gift Shop by an Instamojo User

2. Handicrafts store

Women unquestionably have an edge in handicrafts. Some Indian handicraft items include jute bags, bamboo buckets, mats, and terracotta figures. Such items are in-demand across the country. You can sell your products online by creating a personal retail store.

You can use your handicrafts skills to make eco-friendly daily-use products. For example, Bag2basics, a sustainable brand started by Santhiya, an entrepreneur based in Tirupur, makes grocery carry bags using the highest quality plastic. 

online handicrafts store example for women
Bags2Basics Online Store

She brought back the old style of wire basket, giving her customers a reusable, long-lasting, washable and multipurpose item. Read more about how Bag2Basics redefines sustainability

3. Soapmaking

Soaps come under the category of “organic and natural products”. Many consumers look out for soaps with natural ingredients. Thus, homemade soaps already have a huge market in India to be explored.

You’ll need raw materials and equipment to start making soaps. You can start this business at home and expand it accordingly. The advantage is that there are no specific licenses for soap if you do not plan to sell it on a large scale.

Soapernatural is a handmade soap brand started by Lehar Maan and Shrutika Vaishnavi. They make aesthetic soaps with completely natural ingredients. 

With conscious branding becoming the norm, Soapernatural makes sure their audience realises the need for using handmade, affordable products. 

4. Create printable and sell online

Printables are documents that can be downloaded and printed by consumers. This is a great idea for passive income. You can design a template using graphic design tools and sell them on your online store or marketplaces. 

Some examples of printables include calendar planners, project planners, meal planners, financial planners, stickers, journals, spreadsheets, workbooks, and colouring sheets.

5. Food business

If you love to cook, nothing can stop you from becoming a food entrepreneur! It can be based on anything that has demand in your local area. You can specialize in the kinds of food you want to sell- vegetarian, desserts, continental, and so on.

But how do you set up a food business online? The most popular option is to set up a tiffin service. You can use WhatsApp to create a group where you put up the day’s menu and collect orders. You can also create a website to add all your menus. This will make the process easier.

Baking and selling cakes is also a high in-demand business.

start online food supply business
A food supply business on Instamojo’s platform

6. Photography

An average photographer in India can earn a 6-figure revenue per month. If you love clicking photos photography is a business you can pursue. When you start, you’ll have to build a portfolio. Photographers are needed in weddings, parties, and other special occasions. Leverage social media to let more people know about your photography.

7. Jewellery Business

Indians are crazy about jewellery. The demand for artificial jewellery is ever-increasing. You can sell hand-made jewellery from home. Women indeed have a knack for accessories, making this a great business idea for women.

For example- Kai Studio, an online jewellery store started by siblings Uttara Nanda and Nayantara Nanda, features beautiful clay accessories; from earrings, necklaces, rings, brooches, and even keychains! 

Related Read: How to Sell Jewellery Online in India – Tips and LIVE examples


8. Blogging

Blogging is one of the best business ideas for women at home. Your working hours can be flexible. You can write articles according to your interests like beauty, food, travel, child-care, personal development, and so on. It is important to note that blogging can take a while to earn a decent income. But, the plus side is that initial investments are close to zero.

9. Sell art online

Do you have a talent for creating aesthetic things? If yes, you can turn this skill into a viable source of income. It can be anything from hand-lettering, making dreamcatchers, to creating mini-sculptures. Selling unique art online is always in-demand in the market.

For example- Avni Mehta started an online macrame business during the lockdown- Artbuzzar. Macrame is a sophisticated technique of weaving rope together to make beautiful art. Artbuzzar sells products like dreamcatchers, earrings, plant hangers, coasters, bookmarks, and key chains.

Find out more about how Artbuzzar became a successful full-time art business.

10. Online tutoring

Women with academic skills can help students learn their subject of choice. The skillsets you need are basic communication skills and the required qualification. If you have high-level expertise on a particular topic, you can create an online course. 

Do you want to take your small business online? Let us help you get started with our online store. 

Start Your Online Store with Instamojo

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