Did you know that WhatsApp marketing is an effective way to get your audience to not just buy, but talk about your brand?
The world has come a long way from using Whatsapp just for texting. Small businesses are making the smart switch to messenger apps to sell their products. However, when it comes to marketing products, people still stick to the conventional social media apps like Facebook, Twitter and Instagram.
With over 1.6 billion monthly active users, WhatsApp is emerging as one of the best ways to increase customer engagement and promote small business brands.
Why should small businesses use WhatsApp marketing?
For starters, it is free.
Next, WhatsApp has proven itself to be an efficient survey tool. Small businesses can carry out polls for their products on WhatsApp group chats and get almost immediate feedback.
Whatsapp allows businesses to carry out direct consultations and focus group studies. Brands can also send out alerts on Whatsapp using Broadcast messaging option about new events and sales. When you have a loyal customer base on Whatsapp, they talk about your upcoming events, sales and products.
Over 60 billion messages are sent on WhatsApp daily. According to Nielsen’s Facebook Messaging Report, over 67% of mobile users are expected to be more comfortable in utilising chat as a communication medium with businesses.
WhatsApp has over 70% opening rate, which means, your user base will immediately open WhatsApp to view a message from you and your business. Over 90% of messages get opened within three seconds of being received.
Small businesses with a niche audience should use WhatsApp marketing to chat with their customers. Over 256 members can be added to your WhatsApp group, so it is a good way to talk to your base.
Also, WhatsApp marketing supports multimedia content so you can share videos, brochures, links, catalogues, audios, and any kind of business related information by WhatsApp. It also provides real-time direct communications with your customers, employees or audiences.
Marketing strategies for WhatsApp Marketing:
WhatsApp marketing is simple. It boils down to just interacting and engaging with your customers.
Create a brand persona on chat with your customers:
Build a brand persona on WhatsApp. This means getting down to the basics like:
- Uploading a profile picture that would draw attention and encourage the audience to engage with your brand.
- Announcing your brand USP or new offers and promotions in the About me section of your WhatsApp.
Besides this, you can also run campaigns on WhatsApp within your WhatsApp groups to keep customers engaged. As a small business, you can get your customers to send images of them using your products. In return, you can offer special discount offers and later acquire relevant contacts and grow your business.
Creating an effective brand persona for your small businesses allow your customers to pick you first when they think of buying a product or service.
Real-time customer service:
Carrying out brand follow-ups on WhatsApp instead of direct phone calls will get you 40% more response. Get one-on-one with customers about anything new you are going to launch with your brand.
When your small business offers personalized support, your customer will feel more attached to your brand, more so than if you send a formal one. You are more expected to get consumer engagement if the support you give to customers is prompt and competent. Customers want to feel like their responses are taken seriously, on a preference basis.
Don’t just sell, advice.
There’s more to marketing besides promoting and selling your brand. You also want to show your customers just how well you know the business too. Allow customers to contact you privately to discuss anything about the products you sell. For example, if your small business sells homemade pickles, you can offer them advice on making pickles based on seasons. Share recipes, tips and new events happening in the city that are similar to what your product offers.
Leverage your WhatsApp marketing tools wisely:
In a bid to boost small businesses to use their app, WhatsApp created WhatsApp for Business, a free-to-download business app that makes it easier for your business to connect with customers.
The app is equipped to help customers build a business profile. You can save time with smart messaging tools that allow you to reply quickly to FAQs, new greetings and messages for when you are out of office.
Among these, you can also use the WhatsApp business app to analyse Messaging Statistics, wherein you can review simple metrics like the number of messages read to see if your content is reaching. Also, with the app, customers can know they’re talking to a business because you will be listed as a Business Account.
Other tools include the WhatsApp Bulk sender. This sends over 256 messages in one go, comes with a personalised inbox and supports all kinds of Multimedia formats.
Sounds simple, right? If you have not started selling on WhatsApp yet, do not worry. Check out how this guide on how to sell on WhatsApp. You can also sell directly on WhatsApp with Instamojo. You can let anybody pay you on WhatsApp by sharing your payment link.