You should sell on WhatsApp – after all, over 500 million users are on the app, and they could be your customers.
7 crore active users in India are adapted to one communication channel now: WhatsApp. But not many know how to sell on WhatsApp, which can be useful for business.
People have replaced the term ‘text’ to ‘WhatsApp’ in their day to day conversations. It’s only logical now to adapt your business to such a massively accepted tool to communicate.
WhatsApp is a very personal tool but there is still a large audience lying there. To tap into this channel, your marketing strategies need to be exclusive.
Here, we are going to talk about how to reach out to that audience and sell via WhatsApp.
How to Sell on WhatsApp:
1. Accept Sales Inquiries on WhatsApp:
Be open to sales communications on WhatsApp when you start selling. To do this, keep a business number registered separately. This adds a more personal touch to your business – we all love the convenience of communicating free of cost on WhatsApp.
In all your marketing communications, share your WhatsApp number to let them know that they can personally reach out to you if they have a question about your product.
2. Tap into Marketing Groups on WhatsApp:
Where a large audience hangs out, your chances of making a sale doubles. There are a lot of marketing groups on WhatsApp that revolves on buying and selling around mutual interests of buyers and sellers – which you can be a part of very easily.
How to Find WhatsApp Groups:
1. Ask fellow sellers: When you talk to your seller friends, there is a chance that they might be a part of a group that connects sellers of a similar category. Ask around.
2. Search on Facebook groups: Look around on Facebook for groups where sellers interact with each other. Chances are high that they also have a WhatsApp group for the same. Be a part.
3. This website here is a nice start: https://whatsappgroup.com/
You can search for the category you are interested in and follow the rules they have mentioned on the website to add yourself.
4. Create your own Group on WhatsApp: You can find like-minded people and start your own group on WhatsApp and let the word spread by making your initial members admin. They can add more people to the group and eventually, you will have a decent audience.
You can find inspiration here: Example of a Jewellery WhatsApp Group.
Collecting Payments via WhatsApp Groups:
With Instamojo, it is easy to let people pay you directly via WhatsApp to confirm orders. If you haven’t signed up yet, you can do it now, here.
After finishing the signup process, you should create a payment link which has information about the product you are selling. You can create multiple payment links for multiple products.
These payment links are shareable on WhatsApp in chats. Your customers can click on this link and proceed with the payment. This is how it looks in a WhatsApp group:
3. Support is the New Sales with WhatsApp:
When you start accepting sales enquiries on WhatsApp, let them place the order there itself by paying instantly.
After you make a sale:
It’s a good idea to stay in touch with customers and ask them if they would want to receive updates on new and related products from you.
Building a relationship with your customers on WhatsApp keeps your brand name fresh in their mind and it is probable that they will make a repeat purchase.
*Warning: WhatsApp spam can be an overkill. Avoid spamming your customers with forced sales messages.
We believe WhatsApp should be a complement to your other communication channels for marketing and not a sole marketing channel. The key is to give your customers more options when they are looking for it. To help you get started on other social media channels, we have also written about selling on Facebook and Instagram.
If you have any queries or need help on how to sell on WhatsApp, comment and let us know. You can also reach out to us at firstname.lastname@example.org.
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