Over 2 billion users use the instant communication app – WhatsApp! That’s a HUGE customer base that all eCommerce businesses should tap into!
In India, more than 4 million active users in India have adapted to this one communication channel now! But not many know how to sell on WhatsApp.
WhatsApp is a very personal tool but there is still a large audience lying there. To tap into this channel, your marketing strategies need to be exclusive.
Here, we are going to talk about how to reach out to that audience and sell via WhatsApp.
How to sell on WhatsApp practically
1. Accept sales inquiries on WhatsApp
Be open to sales communications on WhatsApp when you start selling on your online website. To do this, keep a business number registered separately. This adds a more personal touch to your business – we all love the convenience of communicating free of cost on WhatsApp.
In all your marketing communications, share your WhatsApp number to let them know that they can personally reach out to you if they have a question about your product.
2. Tap into marketing groups on WhatsApp
Just imagine, with an audience this large – your chances of making sales can double! There are a lot of marketing groups on WhatsApp that leads to an easy conversation between buyers and seller!
Because of government initiatives and cheap access to the internet, connecting on WhatsApp to buy and sell online has become a commonplace practice. Don’t miss out on this opportunity to increase your revenues and get new customers!
3. How to Find WhatsApp Groups
Ask fellow sellers
When you talk to your seller friends, there is a chance that they might be a part of a group that connects sellers of a similar category. Ask around.
We have the opportunity to tell you before you have to ask. Yes, Instamojo also has a strong community of small business owners who regularly connect and talk about things all business!
Search on Facebook groups
Look around on Facebook for groups where sellers interact with each other. Chances are high that they also have a WhatsApp group for the same. Ask to be a part of them.
3. Create your own Group on WhatsApp
You can find like-minded people and start your own group on WhatsApp and let the word spread by making your initial members admin.
They can add more people to the group and eventually, you will have a decent audience.
You can find inspiration here: Example of a business group for DTC brands.
4. How to make a sale on WhatsApp
With Instamojo, it is easy to share product links directly from your online store to the person showing interest on Whatsapp! If you don’t have your own independent store yet, create an online store for free here!
After finishing the signup process, you can create a payment link that has information about the product you are selling. You can create multiple payment links for multiple products.
These payment links are also shareable on WhatsApp in chats. Your customers can click on this link and proceed with the payment. This is how it looks in a WhatsApp group:
5. Support is the new sales with WhatsApp
It’s a good idea to stay in touch with customers and ask them if they would want to receive updates on new and related products from you.
Building a relationship with your customers on WhatsApp keeps your brand name fresh in their mind and it is probable that they will make a repeat purchase.
Related read: 5 Proven Way to get repeat customers
6. Create a WhatsApp Business account
Once your business scales, manually keeping track of every single message and order on WhatsApp can become impossible.
To make your life easier, you can also switch to a WhatsApp business account! Check it out here.
With the business account, you can automate your chat replies, provide your business details to potential customers easily and also show them product catalogues. You can also use it to send automated important notifications like delivery schedules or stock availability.
*Warning: WhatsApp spam can be overkill. Avoid spamming your customers with forced sales messages.
We believe WhatsApp should be a complement to your other communication channels for marketing and not a sole marketing channel. The key is to give your customers more options when they are looking for it.
Do you want to also learn how to use other social media platforms to make more sales? Visit free learning platform for forward-thinking entrepreneurs & SMEs – mojoVersity.
If you have any queries or need help on how to market and sell on WhatsApp from your online store, comment and let us know. You can also reach out to us at email@example.com.
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