The art of writing effective meta descriptions to increase traffic to your online store

meta description
(Last Updated On: February 28, 2023)

Are you an eCommerce business trying to understand why your online store isn’t getting the traffic it deserves? Meta descriptions may just be your problem.

You may have a flawless product, a good customer base, and a good marketing plan. But, what matters is whether it is reaching your end customers.

Here’s how you can leverage meta descriptions to increase traffic and sales to your online store

What is a meta description?

A meta description is a snippet of what the reader can expect from the website link. It is generally about 155-160 characters in length. While a meta description allows the reader a sneak peek into what to expect, it also helps in Search Engine Optimisation (SEO).

A meta description with the right keywords can help you rank better on search engine searches.

Here’s what a meta description looks like for the online store Glasshopper:

The text in blue is known as the “Meta Title Tag”, and represents the title of the web page. Below it, in black, is a short brief of the article. This is the meta description.

Want to know more about how you can leverage SEO so that your online store ranks better? Download this free guide.

SEO keyword

How to write the perfect meta description for your online store?

Meta descriptions are crucial towards encouraging users to click on your store link on the search page.

Starting off, here are the key focus areas to concentrate on while writing a meta description:

  • What do you want to highlight?
  • What value are you creating for your user?

When writing a landing page description, focus on the brand. Using less than 160 characters while also summarising what your online store is about is what you need to capture in meta descriptions.

Allow your users to understand your Unique Selling Proposition (USP) and convey effectively how you can solve a particular pain point. Be direct, and grab attention as this is your only chance to help them click on your online store.

The best way to understand what to add in your meta description is by understanding what is working for your customers.

Talk to your repeat customers. Find out what they like best about your brand. Chances are new customers may like you for the same reason. With a limited real estate for words, it is vital that you communicate precisely what they are looking for.

Let your meta descriptions talk for you

Meta descriptions can lure people to click on your website in search results. Hence, it is important that you nail this aspect of your content marketing strategy.

Key elements to create a perfect meta description

1. More is less

It is important you keep a tab on the number of characters you use in your description. Additionally, choose your words wisely in order to help your customers know your brand and offerings in under 155 characters.

2. Be customer-centric

For an eCommerce website, the customer is always king. Ensure an easy, free-flowing read to ease their reading experience, thereby encouraging them to click on your website.

Additionally, make sure you maintain the tonality and brand personality according to your target audience while writing a description.

Considering your meta description has worked or you and the customer have landed on your page, now the onus is on you to convert them into a paying customer.

This can be done with a flawless user experience. Be it your eCommerce website or the way you complete the buying experience. Here’s a free eBook that can help you perfect the process!

Don’t forget the meta title 

The meta title is the heading of the search result. It is the short text that indicates what is the name and the exact purpose of the online store.

If the meta title and the meta description do not match with the content inside the link (that is what your online store ACTUALLY SELLS) then Google will not want to help you rank.

Make sure the meta title is 35-40 characters long and is true to your purpose.

SEO features of online stores on Instamojo 

Did you know Instamojo online stores come with in-built SEO features?

You can now add meta titles and meta descriptions along with meta tags to all your product pages. This will help Google crawl the product page faster, and your potential customers will be able to see your product show up whenever there is a search query for it.

Here is a simple tutorial for enhancing SEO for your Instamojo online store.


Multiple redirects, slow load time, failed transactions, and unresponsive customer support are some of the top ways businesses lose customers. Tackle these challenges with Instamojo. Use our payment links, free online store, Smart landing pages, pre-built tools and more to acquire and retain customers.

Get started here

  1. This is very attention-grabbing, You’re an excessively professional blogger.
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  2. Meta means data about data. In seo meta tag has been play most important role. meta title, meta description & meta keywords is a best part of in seo

  3. Hi Shruti, you’ve written a great piece of content. Yes, meta description is very important for a blog or website.

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