Plan the unplanned: how this travel startup grew 20X in a year!

plan the unplanned
(Last Updated On: January 5, 2023)

Growth never comes by mere chance. It is a result of several forces working together. For Plan The Unplanned, a travel startup, there were many forces at play. How did they grow 20 times in just a year? We spoke to the team to decode the mantra to this fast-paced success.

Here are excerpts from our conversation with Jatin Munvar, co-founder of Plan The Unplanned.

We’re fascinated by the growth numbers! Would you tell us a little more?

The phase between Oct, 2016 and Feb, 2017 was average. In Dec, 2016, we had an above average performance. After Feb, 2017, every month the sales turnover started increasing, and on an average, it was 1.5 lakhs per month. In a span of 1 year, the sales turnover is now approx. 30 lakhs, yielding us good revenues!

Whoa! How did you manage to grow 20 times in a year?

We have a great team working with us. Currently, we are a team of 4 full-time members, and 25-30 people from companies like PayPal, EY, Infosys, etc. working part time.

Plan the unplanned

Also, I believe our business idea is picking up pace. We’re in the right place at the right time! As far as travel trends are concerned, people today are opting for more personalized experiences. However, in the near future, people are going to look for experience-based travel options, and we’re already providing that!

Plan the unplanned

The present-day travelers want something more than just a tour; they want to explore and experience a place in terms of cuisine, culture, and much more. At Plan The Unplanned, we cover all that and more. Our idea and the people who help us execute this idea have made it possible for us to grow.

Check out our YouTube channel to take a sneak peek at the trips we organize!

Our idea and the people that help execute this idea have made it possible for us to grow.

That’s Incredible! So, how does personalizing travel work? How is it different from regular travel?

Plan the unplanned

Plan The Unplanned organizes outdoor treks, adventure activities like kayaking, sports climbing, etc. along with various cultural trips, photo walks, and more. We customize the trip to suit the traveler’s interests, right from fun activities in the bus to trivia about the places we visit during the trip. We are currently working on introducing many more exciting activities.

So, if I had to book a trip with Plan The Unplanned, how would I go about it?

Just visit our website and click on the trip click on the trip you are interested in.

The booking procedure is extremely simple. You can make the payment online securely. We send a confirmation via email and text message, and you’re set. That’s pretty much all you need to book an unforgettable trip with Planned The Unplanned.

Plan the unplanned

Sounds Simple! But was starting up as easy?

Initially, we struggled to get customers, but that changed after a few successful trips. People came back for the great experience we provided. The message spread through word of mouth and we started getting more customers.

As the company grows, we face different challenges.

However, the payments are never a problem for us because Instamojo helps us cut down on convenience charges commission. They also have a fast and systematic payout system. Instamojo’s Plugin for Woocommerce makes it easy to integrate with WordPress. At the same time, the failure rate is almost 0% and easy options are available to provide refunds to the customers.

That’s great! We’re glad to have you onboard. But enough about us. What are your future plans?

Right now, our treks begin from Bangalore. The exciting news is that we are expanding the operations to new cities and building the existing team as well. We are hoping that this will help us associate with many more enthusiastic travelers!

Plan the unplanned

Additionally, we have started a Plan The Unplanned Travel Fellowship, where people who are passionate about traveling can join us and learn more about the nuances of our operations and the travel business. The fellowship is open to college students as well!

Sounds like a solid plan for Plan The Unplanned!

Instamojo powers several startups like Plan The Unplanned and helps them grow their business. You could grow with Instamojo as well. Our two-minute onboarding and easy integrations can help you get started in no time. Join the Instamojo experience today!

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