DTC brands that nailed marketing for Diwali

diwali marketing
(Last Updated On: January 12, 2023)

Diwali usually sees brands and agencies create inspiring and innovative content. Brands across the country ramp up their marketing and bring online shoppers a colourful experience.

As predicted by eCommerce experts, festive seasons are seeing a huge rise in online sales as more Indians are relying on eCommerce brands for their holiday shopping. We were amazed to witness the witty and engaging marketing strategies deployed by some DTC brands. 

Here’s our pick of DTC brands that nailed marketing for the festive season of Diwali: 

Phool.co – Reaching more customers with influencer marketing

Phool.co is a sustainable incense brand that recycles the massive floral wastes from temples into incense products. They have established themselves as a brand that stands for a good cause — reducing water pollution in the Ganges. 

Phool ramped up their marketing by selecting Alia Bhat as their brand ambassador. Alia Bhat’s post on being an investor in Phool.co received heaps of engagement on Instagram and further increased their customer reach. Influencer campaigns like these can do wonders for your online sore during festive seasons. 


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A post shared by Alia Bhatt ☀️ (@aliaabhatt)

Apart from influencer marketing, Phool also prepared their eCommerce website for Diwali sales. They promoted festival related products on their online store such as Diwali gift boxes, candles, lanterns which attracted online shoppers looking to make their Diwali bright.

Phool.co proves how a brand that stands for a good cause will be memorable, earn the advocacy of their consumers, and get the right support.


online store brand

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The Messycorner – Diwali marketing in full swing

The Messycorner sells customised travel and lifestyle accessories. Being a DTC brand in a highly competitive niche in festive seasons, this brand went all out for their online marketing campaigns.  Let’s take a quick look at their festive marketing strategies:

Messycorner created Diwali related content and promoted it across platforms. Also, they curated special customisable products into Diwali gift hampers. They also posted product images with a festive touch and brought a Diwali theme to their social media page.


Messycorner also focused on content marketing. They posted memes related to Diwali and other relatable posts. Their audience loved the content and brought more engagement. Messycorner proved how a brand that engages with its audience regularly and knows how to harness the power of social media, can stand out from the crowd.

Read our FREE ebook: How to leverage influencer marketing for your small business


Another brand that chose to reveal its brand ambassadors this Diwali is Pepperfry. The well-known furniture brand nailed its marketing campaigns with Kareena and Saif Ali Khan. Let’s take a look at how Pepperfry made the most out of this festive season:


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A post shared by Pepperfry.com (@pepperfry_official) 

Pepperfry announced its brand ambassadors in the month of October when the festive mood is at its peak. They created festive-related content and promoted them across platforms.  Accordingly, their posts garnered lots of engagement from online users.

Pepperfry also prepared its eCommerce website for the Diwali season by placing festive sales headers.

ecommerce website

Running festive discount sales is a proven marketing technique for online businesses. And the best way to get more customers with these discount sales is by running it through your own eCommerce website. Instamojo offers features that enable you to run discount sales easily.

Jaypore – driving more conversions with paid marketing

Jaypore sells accessories, apparel, and other exceptional artisanal products with unique local craftsmanship across India. Being a brand that focuses on traditional and ethnic products, Jaypore made the most of this Diwali season by running paid ads on social media.

diwali marketing
Paid ad on Instagram

Paid ads on social media can take away a lot of your budget. But if it’s done properly, you will see good ROI and increased sales.

Take our FREE marketing course to nail your marketing campaigns for the festive season

Festive sales at Instamojo 

During the festive season, Instamojo introduced the Be Your Own Boss (BYOB) sale for the business owner who is ready to take their business online and scale! Businesses who signed up got a flat 50% off on the growth annual plan of the Instamojo online store.

BYOB festive sale on Instamojo

Though these sales and campaigns are now over, you can be your own boss without them! Learn from these awesome marketing campaigns and apply them to your own store!

You can get your own fully functional eCommerce website at just Rs.10/day! And you can start exploring for free! Sign up on Instamojo now.

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