Collect leads using Instamojo’s New Leads Manager App

Introducing Instamojo's New Leads Manager App
(Last Updated On: March 1, 2023)

Do you have an online business? Then you need to know how to collect leads and interact with your customers better.

So, we created the brand new Leads Manager app just for you!

If your business is in the ecommerce sector, then you are probably used to customers paying you a visit, but not really making a payment and sticking around. That is why we created the Leads Manager app, so you can find these potential customers and convert them into leads.

India is expected to surpass the USA to become the second-largest E-commerce market in the world by 2034. Therefore, you need to keep track of your customers better. 

What is a lead?

As a business, you generate a lead when someone who shows interest in your product or service takes action on your website. This could mean subscribing to your email list, participating in your offers, viewing the demo or starting a free trial.

What is lead generation?

Lead generation is a process of collecting leads (customers) and attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Introducing Instamojo’s Leads Manager App

The leads manager app on Instamojo is a tool to interact with your potential customers, manage leads and convert them into customers once they make a successful payment on your website. 

How does Leads Manager work?

Leads manager helps you automatically pick out potential buyers who have dropped off i.e not completed their transactions. 

What can you do on leads manager?

  1. Live chat with your online store visitors 
  2. Send Emails
  3. Send Payment link
  4. Export leads 

How to collect leads using leads manager app:

Our product development team noticed that while our sellers were able to track online payments, they were not able to

Instamojo collects leads via 2 methods – 

  1. Payment drop-off – if your customer fails to make a payment till the last stage – then in 15 min it gets converted into a lead and is added to your leads manager. 
  2. Live Chat on your online store – With this feature, there will be a chat icon in your online store, where you can interact with your customers. 

First, log in to your Instamojo account. 

Once you are in your dashboard, head to the app store and subscribe to the leads manager app. 

Instamojo leads manager app - subscribe


Leads collected shows you the potential customers who are yet to be converted. Here, you can chat with your customers, send them emails and payment links

Leads manager app - dashboard

You can also add a lead manually by entering customer details yourself. 

leads manager app - Instamojo

Leads Converted section: Once a customer makes a payment through their registered email id, they become a converted lead. When the buyer makes a successful payment, they are automatically tagged as a converted lead, eliminating the manual process of marking the conversions. 

You can also export a CSV file to use an external platform to send emails to your customers. 

Leads manager app - CSV

Live chat on the online store: 

It’s here! A few days ago, we rolled out a brand new feature to help you collect more leads! The live chat feature on your online store allows your visitors to initiate a chat with you.

Leads manager app - online store

Once they enter a name and email and start chat, you will receive a notification in your leads manager.

Leads manager app - dashboard

To continue the conversation, click on the chat icon. 

Leads manager app - chat


Keep easy track of your customers using the Instamojo CRM leads manager app. If you want to know more about the setup process – you can check out our quick video guide here. 


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