How to sell easily on Facebook for small businesses

How to create Facebook store
(Last Updated On: March 21, 2022)

Facebook Store now allows you to sell your products and services online, reaching a potential 340 million customers in India. With social media becoming a leading platform for commerce, here’s all you need to know about how to sell using Facebook as a medium.

Can you imagine the number of customers you can now reach out to, via a Facebook Store? Here is a comprehensive guide to creating a business page and understanding the nuances of how to use the Facebook Store for your business.

Why should you sell on Facebook? 

Did you know: India ranks #1 for having the highest number of users, surpassing countries like America, Brazil, and Indonesia! 

Need more reason to sell on Facebook? We scouted through a few numbers from Hootsuite, and these are some findings:

  1. The average price for an ad on Facebook decreased by 9% in Q3 2020.
  2. An average FB user clicks on one ad every 2.5 days.
  3. Over 500 million users view Facebook stories daily!
  4. Over 200 million small businesses use Facebook!

How to sell on Facebook?

  1. Create a Facebook Store – list products, set up an online shopping chat to collect payments.
  2. Use an eCommerce platform to create an online store and automatically link your products to your Facebook store page.

How to create Facebook Store? 

To open a Facebook Store, you need to have a Facebook Business page.

What is it? It is an ideal place to market your products or services and reach out to customers. It is highly recommended for businesses looking to venture into the digital domain.

  1. Log into your personal account
  2. Click on ‘Settings’ (Tab on the top-left side of the page)
  3. Click on ‘Create Page’
  4. Choose the on ‘Business or Brand’ option, click on ‘Get Started’
  5. Select the relevant ‘Page Name’ and ‘Category’ under which it falls.
  6. Upload a ‘Profile Picture’ and ‘Cover Picture’, which best describes your business
  7. Your Business Page is now LIVE on Facebook.

You can now use this page to promote your products or services both through organic and paid promotions. An ideal way to get new customers is to constantly engage them with new content, listing new products or features and more. You can also use features like Facebook LIVE or stories to interact with your customers and get more engagement.

Related read: How to use Facebook LIVE for your small business

How to sell products on Facebook?

Step 1:

Now that your Facebook Business Page is ready, create a ‘Shop Now‘ button, which will enable customers to directly shop using Facebook. Hover over the right side of the cover picture which has a Call to Action (CTA) button.

Step 2:

  • Click on the CTA button and select the ‘Edit’ option.
  • Under ‘Which button do you want people to see?” select “Shop with you or make a donation”
  • Select “Shop Now”

Note: Make sure your profile and cover images are uploaded and are explanatory to the type of business you run.

Add an appropriate username and description to help potential customers get a better understanding of the goods or services you offer.

Step 3:

You will now see an option to either redirect your customers to an online store or external website or allow them to shop on your Facebook page by putting up images of your products on your Facebook Business page!

You can redirect them to your Instamojo free online store to directly shop for the products on your Facebook store.

How to set up a free online store

Having an online store is an added benefit that helps customers gain a better understanding of your business. Most businesses prefer an online website too. But often, it is an expensive affair and comes with its fair share of coding challenges for the technology-impaired.

Here is a small video that shows you just how simple it is on Instamojo!


Level up on Facebook 

We told you the simplest way to connect to potential buyers with your Facebook account. Once you get comfortable you can also try out other marketing avenues on Facebook to properly buy and sell new or reused products.

1. Facebook Marketplace 

Facebook came up with its own marketplace to help people sell online. The marketplace helps connect sellers to potential buyers in the same locality or region.

Sellers can put up their product listings in different categories in the marketplace under their own store name. Each store has its own catalogue.

Viewers who are in the same area can browse through the entire marketplace or directly go to the stores that they like.

2. Facebook Shopping 

Facebook introduced Facebook Shopping specifically to help the small business community. Even though it’s currently available only on an approval basis, it is soon going to become mainstream for all Facebook and Instagram users.

Related read: Free Instagram course for DTC brands and small businesses

It allows you to make your own storefront on the app, and also connect to potential buyers anywhere in the world. Similar to the Facebook marketplace, you can list your products in different categories and also directly chat with your customers within the app.

You can also customise how you want your shop to look with different themes and colours. Customers can also save products for buying them in the future.

Customers can browse through your full catalogue either on Facebook or Instagram directly or can be redirected to your own independent online store.

Instamojo, helps you create a free online store in minutes with in-built features that give you access to important marketing tools or allows you to choose your favourite shipping partners and so much more.

Over 20 lakh+ businesses use Instamojo, and they love it.

Watch this video to find out how these Instamojo businesses grew using our free online stores.

Get started here

1 comment
  1. Soon, I would like to try Instamojo to create an online store and sell products. I hope it will be a great platform for receiving payments. I am already selling on different social media sites. Let me see How Instamojo works and I have received super cool feedbacks from people already using this.

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