Imagine going live on video and educating your audience? Interacting with them, answering any doubts they may have?
Sounds fun, right? This is why we think webinars for small businesses are a good idea.
Over the last year, small businesses held over 1500 webinars collectively per day.
Over 14 million people tune into webinars to watch it on a daily basis.
What is a Webinar?
Webinars are videos that allow you to educate your audience on a specific topic in a personal setting. This helps your audience base get up, close and personal with you to understand your brand better.
Customers need to be educated on the benefits of your product/service before they see the value.
Why do small businesses need webinars?
Small business owners juggle several roles to keep their business running. But they have rarely played the role of educator. Surprisingly, today’s businesses focus more on personalising marketing efforts than just going the normal route.
Webinars are a different and more modern take on the traditional way of doing video marketing. This normally means a modern take on traditional business seminars, live presentations, pre-recorded presentations and video for audiences who want to learn something new.
Youtube is the most traditional video marketing tool, but webinars are more easy to digest. They feel more personal and anyone who missed the live can view the saved version too.
Videos take effort and time, but all you need with Webinars is good content, an expert on the subject and good internet. Your audience will know you care enough to talk about something to them, to educate and share something with them, LIVE.
How do you do webinars for small businesses?
There are many ways webinars can help small businesses. From blogging and video marketing to case studies and social media, it boils down to finding the perfect platform for casting your videos to your audience.
Pick a topic that resonates with your audience: If you are in the business of making recycled shoes, talk about environmental consciousness. If you are in the legal field, talk about corporate law for enterprises that are starting out. Make sure that your topics stay relevant and useful for your audience base.
Time it right: Studies show that the perfect time to do a webinar is between 10:00 AM to 2:00 PM. However, it is also important not to drag out your webinar for more than an hour. The ideal duration of a webinar is around 55 minutes. Stick to the topic, do not drag it out and lose viewers.
Talk with your audience, not at them: The main difference with Webinars is you talk with your audience, a chat or a conversation. Reduce the monologues and show you really care to hear it. You can optimize webinars by showing a video recording of the main part of the webinar and later focus on answering the Q&A session at the end of the webinar.
Challenges for small business to do webinars:
As a small business doing webinars, one of the most important things you need to have is a strong online presence. The primary challenges small businesses face with webinars is that it requires a complex orchestration of live performance, webinar technology and managing your participants.
Starting off, businesses struggle with who to talk to, what to speak about, what tools to use, or how to collect payments for the webinars.
We have all the answers!
Free webinar tools to use in 2020:
Facebook/Instagram LIVE: Leverage the power of Instagram and Facebook features to reach out to your audience from home. You could host a speaker to go live with you on Instagram. On Facebook, you could go live yourself and speak about a topic without having to pay for the LIVE feature.
Google Meet: If you have a google account, just click on Google Meet and fire up your webinar. It allows multiple people with the link to join your webinar. It also allows you to stream it live on Youtube or Facebook LIVE.
You could use Zoom‘s free version too. Here is a free-plan comparison by Gadgets360 for reference:
If you are still wondering how effective webinars are, we can help. Join our LIVE webinar on May 21st, Thursday as we chat with Shreya Sharan Pawar, a prominent Instagram solopreneur on “How to Promote Your Business on Social Media”.