Home-based businesses are thriving on Instagram, especially right now. So, it is very important for every small online business owner to know how to optimize your Instagram marketing algorithm. Get your brand beyond being just noticed by customers. You need to get them to buy from you too.
Marketers today work smart – when the internet gives you free tools, use them. Customers want to feel engaged, valued and important. How can we make that happen on Instagram, without getting swallowed in the void of a million other businesses? In this blog, we will share with you a few of our favourite Instagram business tools for marketers.
Instagram business hacks to boost your brand:
Optimize your Instagram link in bio
If you have a business account on Instagram, you know that the only place Instagram allows you to add a link is in your bio. As a business, you will tire of constantly telling customers to check ‘link in bio’, for every product or update.
We recommend using Linktree, a tool that allows you to add multiple links in one parent link. You get a shortened URL that you can share on your bio without cluttering your profile header.
Once you click on the linktree in the bio, this appears:
Show off using Instagram stories
Yes, just like an account, everyone posts Instagram stories. But how do you get your brand noticed? We have a few tips:
If your customer has tagged your brand, repost the story with a thank you message. Testimonials are the key to a nervous customer’s heart, it builds trust and guarantee a purchase.
Add to Highlights. Keep separate categories for your Instagram stories, so that customers can come back to your page and go through your stories. You can also make use of design tools like Canva to add an attractive cover image for your story highlights. This helps customers to flip through your story highlights like a brochure.
Besides these tips, spruce up your Instagram stories with Hashtags, location stickers and polls/questions to keep customers engaged.
Use Instagram tools like Reels to increase your audience
Reels have been every marketer’s favourite social media tool for the past few years. These short biteable 15-30 second videos reach more people and also help with increasing engagement. Online sellers can use these trending music and transitions to create quality content that can show off their online store or products creatively. Reels have the ability to reach more people and are also permanent posts.
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Sell on Instagram LIVE:
Instagram LIVE has jumped by 70% since the year commenced. Confined to their homes, everyone has taken to talking to people/customers on Instagram LIVE. As a business, it’s important to use Instagram LIVE to answer customers’ queries, conduct interviews with experts and maybe have a takeover with a customer.
If you sell products, conduct an Instagram LIVE to test your product out yourself. For example, if it is a cosmetic brand, show how it works. This can work as a follow-up to an Instagram poll. Ask a few questions to your customers, work your answers into your LIVE.
Cap on the captions:
“Double-tap if you have a dream business!” “Do you love Mondays after trying out our new coffee brew?”
Write captions for your customers in a way that prompts them to leave a comment! Since your brand appears on the customers feed, direct them to your link in bio. Add emojis in your caption, but go easy on the caps lock.
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How many of you have been baking during the lockdown? Coming from the land of traditional sweets and mithai, @HomeBakersIndia's Deep Singh Bawa wants to put Indian bakes on the world map. Here's his story to sweeten up your morning. . . . . . . . . #homebakers #homebasedbusiness #homebakersindia #bakingfromscratch #loveforbaking💙🍪🍰🍥 #bakersofinstagram #bakingvideo #howtobake #smallbusinessowner #businessjourney #baker #bakinglove #bakewithlove #onlinebusiness #businesstips
Instagram analytics and business tools for marketers:
How do you know if your customers want to buy from you? Iconosquare is a must-have tool for any social media marketer to keep track of customer engagement.
This Instagram business tool helps you leverage analytics and tools to grow your brand online. With Iconosquare, you can track posts that bring in strong engagement from customers. You can effectively schedule your posts in advance and this tool will give you a breakdown of all your followers that will help you know them better.
A slightly different tool, Hypeauditor is for you if you want to keep a close track of your followers. This tool is an AI-powered Instagram account authenticity checking platform. This tool keeps track of your existing and potential followers on Instagram and weeds out the fake ones. It comes with an audience quality score metric to measure the quality of your audience.
Content tools for Instagram:
Great content is one of the first things marketers need to nail on the head when it comes to Instagram brand building. Building an audience requires content that delivers. For that, your followers should see each post too. Crowdfire is a free Instagram business marketing tool that helps you boost your customer outreach as organic as possible.
What makes it different? Crowdfire allows you to follow competitors followers that eventually help you in getting the traffic you need for your account.
Research shows that over 30% of followers will end up following you back. So it is a good idea to use a tool like Crowdfire to get your popularity started.
Since you are on Instagram, it only makes sense to watch out for the kind of hashtags you upload along with your content.
Hashtags allow you to climb higher on the engagement scale and lets your audience see your content better and before anyone else.
Leetags is a hashtag generator on Instagram that offers relevant, related and popular hashtags for all your posts. Along with this, you can also optimize your social media marketing. Choose your favourite hashtags and Leetag will allow you to create subcategories of these hashtags. Leetag also allows you to save search results, hashtag categories and create a list of favourite hashtags to save your time.
Growth and business tools for marketers on Instagram:
Running contests for your audience is another way to improve customer engagement and traffic on your page. With Gleam, you can create a variety of campaigns that will help you plan contests for your user base.
Grow your Instagram account using Combin, a growth marketing tool for safe and organic reach. This tool helps you reach out to new followers and customers.
Later, is a popular scheduling tool for marketers who enjoy scheduling and media storage features. If you need to build a complex Instagram content plan, this is the tool you need to schedule your posts. This tool is widely used to create user-generated content too. You can create customised content libraries in this tool for your posts.
A new tool making the rounds, HopperHQ is an interesting tool that marketers can play around with. HopperHQ creates, plans, and schedules posts to Instagram automatically. They are completely integrated with Instagram and makes your schedule for posting any content much easier.
Photo editing tools:
A sharp-image editing tool that allows you to have pleasing, aesthetic photos that your customers will love to view. If you are selling products on Instagram, why not upload photos that will make customers know a little more about your brand? VSCO is one of our favourite business tools for marketers
To succeed on Instagram, you don’t just need aesthetically pleasing visuals, you need to stand out. Instasize is the go-to creative toolkit for brands and content creators. Start a trend with the app’s rich selection of filters and effects or make advanced beauty edits in seconds all in one app.
Instagram is all about visual appeal, and with a brand like yours, it is important to invest in the right image editing tool out there. Make your users stop and stare at your photos with Afterlight, a favourite tool for small business owners who do not have the time to hire a designer.
Get one step further with Instamojo
You can go one step further and create your online store! Once people show interest in your products on Instagram, redirecting them to your website can help you retain customers. Through an online store on Instamojo, you will have full independent control over your products, marketing strategies, prices, discounts and more.
Take your business online with the Instamojo!