Instagram payments: The next big thing in social commerce

instagram payments
(Last Updated On: May 23, 2023)

Selling on Instagram just became a whole lot easier.

No more going back and forth in DMs, sending your UPI number and creating the invoice.

Instagram sellers can receive payments through Instagram DMs and also let customers track orders easily. This feature, called Meta Pay, will bring about a huge change in social commerce.

The company announced on 18th July that Instagram shoppers in the US will be able to pay for products directly in messages.

Here’s all you need to know about this latest eCommerce feature by Meta.

How does Instagram payments work?

The shopper initiates the first step. Interested shoppers send you a message. You then initiate a payment link which lets customers pay with different payment methods. They can also track orders and send follow-up messages.

Introducing multiple payment modes will be a game changer in social commerce. When customers have the option of paying with their preferred payment method, conversion rates can increase up to 30%.

instagram payments
Instagram payments

The option to request payment directly through DMs cuts out the additional step of creating and sending an invoice through other apps.

You can also easily send tracking details to customers and answer their queries.

While the Instagram payment feature is only available in the US right now, the eCommerce world is hoping to see it reach other countries soon. So, brace yourself for this newest social commerce trend.

Limitations of Instagram payments?

For small businesses, Instagram payments via messages can definitely increase efficiency. But you still have to manually send customers payment links every time they want to make a purchase.

This means that as your business grows, you will need a more automated system to collect payments, create orders, and send tracking details. An eCommerce website can help you with this.

Instead of sending you a message, shoppers can directly go to your online store, choose a product, and make the payment. You’ll have access to shipping partners who will send customers tracking details and collect orders from your doorstep.

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