It’s not news that more than 7 crore active users in India have adapted to one communication channel now: WhatsApp. People have replaced the term “text” to “WhatsApp” in their day to day conversations. It’s only logical now to adapt your business to such a massively accepted tool to communicate. Technologies change and you should adapt with the changes – specially when you are in a business.
WhatsApp is a very personal tool but there is still a large audience lying there. To tap into this channel, your marketing strategies need to be exclusive.
Here, we are going to talk about how to tap into that audience and sell via WhatsApp.
How to use WhatsApp to sell
1. Accept Sales Inquiries on WhatsApp:
If you are open to sales communications on WhatsApp, you should have your business number registered separately. This adds a more personal touch to your business – We all love the convenience of communicating free of cost on WhatsApp.
In all your marketing communications, share your WhatsApp number to let them know that they can personally reach out to you if they have a question about your product.
2. Tap into Marketing Groups on WhatsApp:
Where a large audience hangs out, your chances of making a sale doubles. There are a lot of marketing groups on WhatsApp that revolves on buying and selling around mutual interests of buyers and sellers – which you can be a part of very easily.
How to find WhatsApp groups:
1. Ask fellow sellers: When you talk to your seller friends, there is a chance that they might be a part of a group that connects sellers of the similar category. Ask around.
2. Search on Facebook groups: Look around on Facebook for groups where sellers interact with each other. Chances are high that they also have a WhatsApp group for the same. Be a part.
3. This website here is a nice start: https://whatsappgroup.com/
You can search for the category you are interested in and follow the rules they have mentioned on the website to add yourself.
4. Create your own Group on WhatsApp: You can find like minded people and start your own group on WhatsApp and let the word spread by making your initial members admin. They can add more people to the group and eventually, you will have a decent audience.
You can find inspiration here: Example of a WhatsApp group.
Collect Payments directly via WhatsApp Groups:
With Instamojo, it becomes easy to let people pay you directly via WhatsApp to confirm the orders. If you haven’t signed up yet, you can do it now here.
After finishing the Signing up process, you should create a payment link which has information about the product you are selling. You can create multiple payment links for multiple products.
These payment links are shareable on WhatsApp in chats. Your customers can click on this link and proceed with the payment. This is how it looks in a WhatsApp group:
3. Support is the New Sales with WhatsApp:
When you start accepting sales enquiries on WhatsApp, let them place the order there itself by paying instantly. This is possible with Instamojo as mentioned above in Point 2: Complete Account Setup -> Create a Payment Link -> Share the link.
After you have made a sale, its a good idea to stay in touch with them and ask them if they would want to receive updates on new and related products from you. Building a relationship with your customers on WhatsApp keeps your brand name fresh in their mind and it is probable that they will make a repeat purchase.
Warning: WhatsApp spam can be an overkill. Avoid spamming your customers with forced sales messages.
We believe WhatsApp should be a complement to your other communication channels for marketing and not a sole marketing channel. The key is to give your customers more options when they are looking for it. To help you get started on other social media channels, we have also written about selling on Facebook and Instagram.
If you have any queries or need help with selling via WhatsApp, comment and let us know. You can also reach out to us at firstname.lastname@example.org.
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