Top 6 eCommerce website templates for your online store

ecommerce website themes
(Last Updated On: April 10, 2023)

Having a template for your eCommerce website that suits your products and brand is crucial to make your online store the best in looks and in use.

On Instamojo, you can choose from many store themes exclusively for eCommerce. With a premium store theme, you can stand out from the crowd, improve user experience, and make your business memorable! Here are 5 of the top picks from Instamojo premium eCommerce website themes.


5 Best eCommerce website templates

We have made a list we’ve compiled of our favourite eCommerce website themes on Instamojo store platform along with some featured online stores for inspiration!

1. Phulkari – best eCommerce theme for art businesses

Phulkari theme preview

The Phulkari theme is inspired by the traditional Indian embroidery style of the same name, which is known for its vibrant colours and intricate patterns. The website theme features a bold and beautiful color that evoke a sense of joy .

The homepage is designed to showcase your products in the best possible light, with large image banners that draw the eye and help to highlight your offerings. The theme has an attractive and eye-catching layout, making it perfect for businesses selling art products.

Artiemagpie is an Instamojo online store that uses the Phulari theme:

Artiemagpie homepage

2. Runway Theme – best for accessories business


ecommerce website theme
Runway Theme


The Runway theme is a sleek and stylish website template designed specifically for businesses that have a minimalistic brand image. With its clean, modern layout, the Runway theme offers a user-friendly experience for customers, making it easy for them to browse and shop your products.

Choose this eCommerce website theme if you sell a wide range of products.

An example of an online store using this theme is Bon Organo a brand selling organic products. Their website is organized into clear categories, making it easy for customers to navigate and find the products they’re looking for.

organic products template

3. Fluorescent Theme – best for arts and crafts business

ecommerce website themes
Fluorescent Theme

Fluorescent is an immensely popular eCommerce website theme, suited to all manner of products. However, it is especially geared towards selling products such as homemade arts and crafts products. You will have a detailed About Us page and other category pages.

4. Esteem Theme – best for food brands

If you’re looking for an eCommerce website theme that’s tailored specifically for food brands, then Esteem is a great choice. This theme has a clean and modern design that puts your food products front and center, making them the star of the show.

With its colour palette of bright yellow and orange, is complemented by ample white space. The colours are warm and inviting, evoking a sense of freshness, energy, and excitement, while the white space helps to showcase your food products in a clean and uncluttered way.

An online store that uses this theme is HalwaHub:

Halwa Hub

5. Cipher Theme – best for clothing brands

Cipher eCommerce website template

Cipher is a free online store theme available on Instamojo. This theme is suitable for any kind of business: from clothing and accessories to furniture and plants. It’s simply presented and with a good use of white space giving enough room for each section.

KurtTales, an online store that sells casual ethnic wear, uses the Cipher theme. Their products are arranged in a sequenced way with lots of space in between elements.

Kurti Tales online store home page
Kurti Tales Store

6. Organic Theme – best for organic products-based business

eCommerce website themes
Organic Theme

Are you a brand selling spices, herbs, or any other organic products? If so, the Organic theme is for you. You will get a green-coloured banner to match your products. It will resonate with your brand well.

Things to consider when choosing a website template for your eCommerce store

Not all themes work with all kinds of products. Therefore, consider the following aspects before selecting a theme for your store.

Design and Layout: The design and layout of your eCommerce store’s website template should be visually appealing and easy to navigate. Look for templates that have a clean, modern design with plenty of white space and easy-to-read fonts.

Customization Options: Look for templates that allow you to customize the colour scheme, fonts, and other design elements to match your brand. This will help your store stand out and create a unique look and feel.

Brand image: Your online store is an extension of your brand, so it’s important to choose an eCommerce website template that aligns with your brand image. Consider your target audience and the message you want to convey, and choose a website template that reflects these elements to create a strong brand identity. This will make your brand memorable and recognizable.

Pro tip: You can customize the themes you choose for your Instamojo online store. You can edit the colour and fonts to make it align with your brand image.

Here’s a short video about setting up your online store and how to choose a template for your eCommerce website:

Ready to start your own eCommerce website with a gorgeous theme? Sign up for free on Instamojo and start creating your online store that suites your brand!

Get a theme for your eCommerce website

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