Anything eBooks Art Furniture Clothes Furniture
online with your

own online store

Run your own eCommerce business easily. Get online stores with
in-built payments, shipping, order management, analytics, and much more.

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eCommerce features to
power your online business

Beautiful, functional online stores loaded with eCommerce
features to help you grow your online business.

Beautiful themes for a
professional look

Choose from 20+ premium
themes to brand your own
eCommerce store.

Domains & emails for
your own online identity

Buy or connect your own
domain and email to your
Instamojo online store.

Shipping services in India
to 26000+ pin codes

Schedule courier pickup, manage
parcels and shipping charges
from a single dashboard.

Safe online payments
for smooth checkout

Let your customers pay
you safely with 100+
online payment modes.

Marketing tools for brand
recall & more sales

Send SMS & email campaigns to
customers. Add social media
links & run ads on your store.

Discount and SALE features
for repeat customers

Run festive sales and offer
discounts to get repeat
customers and delight them.

No time to set up your store? Just say “Do-It-For-Me”

Why pay extra to a developer or integrate expensive plugins when our team can build your store from scratch for you! Our DIFM plan offers everything you need for your online business.
  • Customised feature recommendations built
    especially for your business
  • Exclusive business success manager to help you
    grow online sales
  • Priority support and hand-holding for all your
    online store needs

Why 15,00,000+ small businesses
Instamojo online store

We knew we needed a reliable, easy-to-use online website builder that took care of everything. I heard about the Instamojo online store from a friend and decided to set up the store. Our experience has been great.

– Kennady Peter,

co-founder, Malanad Plantations

When I discovered Instamojo’s eCommerce features I was sure that Instamojo is the right place for a small business like mine to start. While comparing to other players in the market, I found Instamojo to be more affordable, and with the in-built payment gateway, it becomes very easy for me to sell and collect payments online. I am very satisfied with the experience so far, it has been excellent for the growth of my small business.

– Nishant Goodwin,


We launched our premium online store on Instamojo and it has a very user friendly set up and layout. It’s a fuss free software and I believe that it is an extremely useful tool for small businesses who want to flourish but cannot spend a lot on building their on website or portal. In just 3 months, we received an overwhelming response and praises for our unique designs and immense support from everyone.

– Jayati Dave,

co-founder, Ae Re Sakhi.

Professional online stores at
affordable prices

Build and run your own eCommerce business with Instamojo online stores.
Plans starting at the cost of a chai per day!

Best Value

Chosen by 70% Businesses



  • Unlimited products
  • Transaction fee 5% + ₹3
  • Order management
  • Shopping cart & more

Best Value



Everything in Lite, plus
  • Custom domain linking
  • Transaction fee 5% + ₹3
  • 20+ premium themes
  • Custom store branding

Chosen by 70% Businesses




Everything in Starter, plus
  • SEO options
  • Transaction fee 2% + ₹3
  • Email & SMS campaigns
  • Discount coupons, and more
FREE domain*
worth up to ₹1,000


Custom pricing
Need help creating and
setting up your online store?

Get 12-months support and benefits like
  • Full store set up
  • Personalised feature
  • Dedicated success
    advisor & more
* GST will be charged in addition to mentioned prices.
Best Value
Top Features
Link domain to store
A domain name is your business URL that you can add and link to your online store
Professional Themes
Choose a professional, easy-to-use look for your store from our library of themes.
No Instamojo Branding
Your store name will not have ‘myinstamojo’ in the domain name, only your business name will appear across the store.
Use Search Engine Optimization (SEO) and get your store easily discovered online. Add custom meta tags and Google webmaster tools to increase search engine visibility.
Discount codes
Offer wholesale and referral discount coupons and links for customers
Abandoned carts
Send reminder emails to customers who left items in cart but did not make a purchase
Customer tagging
Add tags to your customer profiles that will help us identify your customer type for SMS/email campaigns.
Webhooks are user-defined HTTP callbacks which help us inform you about every successful/failed transaction using a server side call.
Page scripts
Add custom, HTML, Java scripts to specific pages on your online store and integrate with third-party services.
Free domain (upto ₹1000)
Your store name will not have ‘myinstamojo’ in the domain name
Web hosting
Unlimited bandwidth and online storage
Upload unlimited number of products, files, and store email IDs and customer information
SSL certificate
Secures all card and online transactions made on your online store with web browser
PCI compliance
Instamojo is compliant with the Payment Card Industry Data Security Standard (PCI DSS)
Link domain to store
Enter existing domain name (registered web address) and it will automatically get linked to your online store
Have a professional email ID linked to your domain. Buy professional email IDs for yourself and your employees.
Transaction fee
A basic transaction fee is 2% of the amount + ₹ 3 per transaction excluding GST
5% + ₹3
5% + ₹3
2% + ₹3
Transaction fee on digital products
Digital goods transaction fee will be charged 5% + ₹3 since we host the file
10% + ₹3
10% + ₹3
5% + ₹3
Pre-integrated payment gateway
Your online store comes with a payment gateway automatically added for customers during checkout
Customer tagging
Add tags to your customer profiles that will help us identify your customer type for SMS/email campaigns.
Contact us page
Allow customers to get in touch with you via email ID or a telephone number.
Abandoned carts
Send emails to customers who left items in your cart without completing a purchase
Scheduled campaigns
Set up marketing SMS and email campaigns to go out to customers at different times and dates
Email and SMS
Send bulk SMS and emails to make product announcements, offer discounts and much more.
Free email
Schedule and send emails from dashboard to customers and engage with them
Free SMS
Schedule and send SMSes to customers mobile
Basic SEO
Use Search Engine Optimization (SEO) and get your store easily discovered online
Custom Meta Tags
Meta tags describe a page's content in limited words and appear in the page's source code. Add Meta tags for each category/product to improve your SEO.
Google Webmaster
Connect your online store to the Google Search Console (Webmaster Tools) directly from your dashboard
Upload store logo
Upload image of minimum size 200 x 100 px(width x height) for best fit.
Custom pages
Add additional pages to your store based on festive offers, products, and policies
Social media integration
Add social media pages like Instagram, Facebook, Twitter profile for better brand visibility
HTML & CSS level theme customisation
Deep code-level customisations for a smooth shopping experience for customers
Professional themes
Make your store look appealing and professional to customers with different themes
Banner images
Add up to 10 HD images that represent your brand, along with text
Store testimonials
Add customer reviews about your store experience, products, and service
Edit Content
Add,remove content on your store front end to see how it looks to the public
Reset Content
Remove all previous content from your store to upload new text
No. Of Products
The total number of products you can upload, depending on the stock
Add products under different categories for customers to browse easily
Automate tax calculation
A URL where our team can send you details about each customer purchase
Explains different features of product like colour, size, pattern and more
Images per product
Total number of photos (1024*1024) you can upload of products
Product attributes and options
Attributes are filters you add for each product on the category pages to help your customers explore your inventory better. Eg: Hand-crafted, leather (for shoes)
Bulk edit & Import products
Page scripts
Add custom, HTML, Java scripts to specific pages on your store
Product reviews
Add reviews for each item under the product category
Deliver your products across 26,000+ pin codes in India using mojoXpress
Shipping convenience fee
Charge your customers an additional fee for shipping every time they place an order on your online store
Bulk PIN/ZIP code rules
Collect PIN/ZIP code information such as shipping rates for multiple delivery locations from courier partners and upload them in an excel sheet. Display this on your online store at the time of checkout.
Discount codes
Allow customers to buy your products or services at discounted prices using coupons and links
Discount Links
Create a discount code unique for each product and share the link with customers
Referral discounts
Offer discounts to customers when they refer products to others. Once the referred party makes a purchase, both parties can use the discount.
Wholesale discounts
Create discount slabs based on a bulk order amount. Flat discounts - No code or link required. Offer a direct discounted price on any product or service
Flat discounts
Knowledge base
A free library of all Instamojo support articles for customers reference
Chat and email
Email or chat with our team from your dashboard
To call for queries, dial 18605006656 (Mon-Fri, 10AM-6PM)
Customer care preference for premium store Growth plan subscribers
Check Lite Plan
Check Starter Plan
Check Growth Plan

Unsure of which plan to choose?

Write to us at

Frequently asked questions (FAQs)

Looking for something in particular? Try these FAQs. You can also search in the Instamojo Support Center on write to

What is the difference between selling on Amazon/Flipkart and Instamojo?

What is transactional pricing for Instamojo online store?

Does Instamojo support product shipping
and logistics?

How can I upgrade my online store plan?

Start your online business journey with Instamojo

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