Sell Anything online with your
own online store

Get beautiful functional online stores that are loaded with eCommerce features
on Instamojo, a #D2CTech platform.

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eCommerce features to
power your online business

Beautiful, functional online stores loaded with eCommerce
features to help you grow your online business.

online store themes

Beautiful themes for a
professional look

Choose premium themes
for your own professionally branded eCommerce store.

Get your eCommerce domain

Domains & emails for
your own online identity

Buy or connect your own
domain and email to your
Instamojo online store.

eCommerce shipping

Shipping services in India
to 26000+ pin codes

Schedule courier pickup, manage
parcels and shipping charges
from a single dashboard.

Integrate online payments

Safe online payments
for smooth checkout

Let your customers pay
you safely with 100+
online payment modes.

online store marketing tools

Marketing tools for brand
recall & more sales

Send SMS & email campaigns to
customers. Add social media
links & run ads on your store.

Store discount and sales features

Discount and SALE features
for repeat customers

Run festive sales and offer
discounts to get repeat
customers and delight them.

No time to set up your store? Just say “Do-It-For-Me”

Why pay extra to a developer or integrate expensive plugins when our team can build your store from scratch for you! Our DIFM plan offers everything you need for your online business.
  • Customised feature recommendations built
    especially for your business
  • Exclusive business success manager to help you
    grow online sales
  • Priority support and hand-holding for all your
    online store needs

Why 20,00,000+ small businesses
Instamojo online store


When I discovered Instamojo’s eCommerce features I was sure that Instamojo is the right place for a small business like mine to start. While comparing to other players in the market, I found Instamojo to be more affordable, and with the in-built payment gateway, it becomes very easy for me to sell and collect payments online. I am very satisfied with the experience so far, it has been excellent for the growth of my small business.

– Nishant Goodwin,


Malanad Plantations

We knew we needed a reliable, easy-to-use online website builder that took care of everything. I heard about the Instamojo online store from a friend and decided to set up the store. Our experience has been great.

– Kennady Peter,

co-founder, Malanad Plantations

Ae Ri Sakhi

We launched our premium online store on Instamojo and it has a very user friendly set up and layout. It’s a fuss free software and I believe that it is an extremely useful tool for small businesses who want to flourish but cannot spend a lot on building their on website or portal. In just 3 months, we received an overwhelming response and praises for our unique designs and immense support from everyone.

– Jayati Dave,

co-founder, Ae Re Sakhi.

Professional online stores at
affordable prices

Build and run your own eCommerce business with Instamojo online stores.
Plans starting at the cost of a chai tea and samosa per day!

Best Value

Chosen by 70% Businesses



Get a fully customisable website, perfect for businesses that are just starting out.

  • 5% + ₹3 transaction fee
  • Shopping Cart
  • Unlimited Products
  • Cash on Delivery
  • Shipping Integrations
  • Order Management
  • Google Shopping Integration
  • Categories and Variants

Best Value



Get a professional looking website that impresses your customers.

Everything in Lite, plus
  • 5% + ₹3 transaction fee
  • Custom Domain Linking
  • 19+ Premium Themes
  • No Instamojo Branding
  • 3 Images per Product
  • 3 Banner Images

Chosen by 70% Businesses




Lower transaction fees and powerful features for a growing business.

Everything in Starter, plus
  • 2% + ₹3 transaction fee
  • Abandoned Cart Recovery
  • Discount Coupons
  • Whatsapp Integration
  • 10 images per Product
  • 10 Banner Images
  • SEO Options
  • Advanced Analytics
  • Benefits worth ₹2000
FREE domain*
worth up to ₹1,000


Price on request

We create your online store for you. All you need to do is relax.

Get 12-months support and benefits like
  • Store set-up by our team
  • Dedicated eCommerce advisor
  • Dashboard training
  • Regular catalog updates
  • Personalised feature recommendations
Phone & Whatsapp support for first 30 days
FREE domain* worth up to ₹1,000
* GST will be charged in addition to mentioned prices.
Payment gateway comes integrated with your store – No additional charges or plugins required
Best Value
Shopping Cart
Your customers can purchase multiple products in one transaction
SSL Security
Automatic configuration of industry standard SSL certificate. Visitors will see a secure lock icon in the address bar of the browser when they visit your store
Unlimited Bandwidth and Storage
No limits on number of visitors and amount of content you can add
Your store is optimized for shopping on all mobile devices
Custom Domain Linking
Connect any custom domain and get full brand visibility for your store
Choose a theme most suitable for your business from our professionally designed library of beautiful themes
Remove Instamojo Branding
Instamojo's logo and name will not appear anywhere on your store or in the checkout process
Banner Images
Cover images that display on the top of your store
SEO Features
Options to improve the ranking of your store in Google search results
Whatsapp Chat Widget
Visitors can reach you over Whatsapp directly from your store
Custom Pages
Add additional pages to showcase offers, blogs or events
Custom Testimonials
Showcase positive reviews from your customers
Complete CSS Customisation
Customise the look of your store using advanced CSS options
Javascript Editing
Add any javascript code (including from third parties) to enhance the store functionality
Unlimited Products
No limit on number of products you can sell
Organise products in personalised categories
Add product variations such as color, size or quantity
Images per Product
Explain product details with multiple images
Product Bundles
Bundle multiple products and offer exclusive discounts to your customers
Product Filters
Provide better products search and filters for your customers
Product Videos
Showcase your product video
Custom Fields
Collect personalised information from your buyers on your product page
Bulk Import and Editing
Import or edit products into your store from a CSV/Excel file
Product Reviews Management
Manage the reviews you receive from customers for each product
Receive a webhook request to your choice of URL when customers make a successful purchase of any product
Pre-Integrated Payments
Customers can checkout using cards, netbanking and UPI
Cash on Delivery
Customer can checkout using cash on delivery
Order Management
Manage the status of your orders and keep customers well informed
Transaction Fee
A fee is levied on each successful transaction on your store
5% + ₹3
5% + ₹3
2% + ₹3
Transaction Fee (Digital Products)
10% + ₹3
10% + ₹3
5% + ₹3
OTP Verification (Digital Products)
Detect and avoid fraudulent sharing of digital products
Customer Management
Manage your customers and prospects in one place
Get valuable insights about visitors and customers
Abandoned Cart Recovery
Send automated reminder emails to customers who added products to cart but did not complete the purchase
Customer Accounts
Your customers can create account and login for faster checkout
Customer Tagging
Tag your customers into various groups for advanced management
Contact Form
Show a contact form to visitors to leave you a message
Customer Workflows
Automated actions to engage and convert your customers
Google Shopping Integration
Sync your products with Google Shopping automatically
Facebook Catalog
Sync your products with Facebook Shop automatically
Flat Discounts
Offer flat discounts on your products to attract customers
Advanced Discounts
Offer discounts that automatically apply during qualifying checkouts, or share specific coupon codes to gain full control over your promotional offers
Shipping Partners
Easy integrations with industry best shipping providers
Add Shipping Fee to Order
Ability to add shipping fee to the cart amount
Advanced Shipping Options
Customise shipping charges by areas, order amount or product weight
mojoPlus Benefits
Printo Credits worth ₹1000
Get custom branded packaging materials by Printo
Shipyaari Credits worth ₹1000
Ship your orders in one click with Shipyaari

Unsure of which plan to choose?

Write to us at

Online store FAQs (Frequently asked questions)

Looking for something in particular? Try these FAQs. You can also search in the Instamojo Support Center or write to

What is the difference between selling on Amazon/Flipkart and Instamojo?

Does Instamojo support product shipping
and logistics?

What is transactional pricing for Instamojo online store?

How can I upgrade my online store plan?

Start your online business journey with Instamojo

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