For an online store, 2022 holds a lot in its folds.
India will have 228 million social commerce shoppers in 2022, according to a recent report. DTC brands are growing in demand and local brands are making eCommerce a priority.
So, make sure that your online business is ready for the coming year. Here’s a checklist for you to prepare your online business for 2022 and boost your business growth.
Keep your financial records up to date
Financial documents play a crucial role in your company. It shows you whether you’re running a healthy business or if you need some adjustments going forward. Your documents should provide a guide to your company’s financial position and health.
So make sure you are up to date and keep them ready.
If you haven’t set up your business on social media yet, you’re missing out on a lot! Small businesses can utilise the power of social media to sell their products, increase sales, and interact with customers. Social media can be used to establish your business as a brand.
And Instagram is one of the most efficient social media platforms for growing your DTC brand.
Related read: How to set up social media for small businesses; A complete guide
Free Mojoversity course on how to grow your business on Instagram
If you want to learn practical knowledge on how to scale your business on Instagram, take this free course. Here’s what you will learn about:
- What is Instagram and why it will work for your small business
- How to setup and optimise your Instagram account
- Instagram content 101
- How to sell on Instagram
- Instagram analytics and insights
- Tools and resources for Instagram growth
Make your website mobile friendly
You can start an online store for your business easily with Instamojo.
If you haven’t optimised your online store with SEO, you need to do it now! Find out which keywords are most popular related to your product or store. For this, you can use an SEO tool or a simple Google search. Perform an SEO audit to check for any issues.
When you write product descriptions, make sure you include the keywords. This will help you stay on top of search results.
If you use Instamojo’s premium online store option, you get access to in-built SEO elements that will boost your store automatically in the search engine rankings.
Watch this video to learn how you can use basic SEO settings for your Instamojo online store.
Manage your inventory
Get in touch with your suppliers early to check if in-demand products will be available consistently.
Assess your inventory as early as possible. Stock up on best selling products, get enough packaging material and organise everything.
Prepare action plans and goals for 2022
Your review of 2021 goals should have given you a clear picture of at least some of your 2022 business goals. Now’s the time to write them down. Do you need to increase sales? Expand your offices? Hire new employees? Keep a more rigorous inventory count? Institute more thorough training? Reduce costs? Which ones? How?
Now’s the time to write your goals down and prepare an action plan.
Need help starting an online store?
You can start an online store within minutes with the help of Instamojo premium eCommerce platform. Watch this short video to get started: