Selling online in India is easier than you can imagine. There are several platforms that allow you to start your online business. But should you opt for a marketplace or get your own website? This will help you decide.
Website vs Marketplace
Where should you start selling your products/services online? Should you get your own website or should you sell in a third-party marketplace like Amazon or Flipkart?
These are valid questions that can confuse you when you’re starting off. Here’s what you should do to take a call. Ask yourself a few questions:
- Does my product/service belong to a niche category?
- Is my product customizable and of the bid-type?
- Will I be selling wholesale?
If the answers to all the above questions are a “yes,” you are better off selling on your own website. For almost everything else, you can look at selling at a marketplace.
Another way to go about it is to calculate the costs involved in your online store business plan:
Once you’ve calculated the costs and determined how much you’ll need to put in your online store, find out if you are making a profit.
Here’s a formula:
Profit = Selling price – (sourcing price + packing & shipping costs + transaction fee + marketing costs + variable costs)
If the numbers look steady and feasible to you, you may go ahead with getting your own website.
Where can I get my own website?
There are several platforms in India that help you set up your own online store. Here is a list:
Choosing a Marketplace
On the other hand, if you’re looking to choose a marketplace, here is some data from:
Find more statistics at Statista
The graph doesn’t just show steady growth but also projects a great increase in retail e-commerce sales in the country in the next few years. A little research on the internet turned up some interesting data about marketplaces.
Why are sellers flocking to marketplaces: Great discounts, more access to a large user-base, greater trust, ease of signing up and search-ability.
Here is a list of some popular marketplaces in India and a view of what they offer. This data has been sourced from Browntape.com.
The Small Business Angle
If you are a small business that is product-oriented, you can start your free online store on Instamojo. It has a host of features like SEO-optimized links, invoice generators and shopping cart among other.
However, if you want to make your own web store and are looking for developers, designers etc, give connect.instamojo.com a try.
Instamojo provides you the best of both worlds – marketplace and services to help build your online store.
Instamojo also provides you with a built-in payment gateway. You can start collecting payments online just by sharing a link with your customers over any desired platform.
All that and more in less than two-minutes! Have you tried our on-boarding game yet? Experience Instamojo today!