Selling online in India is easier than you can imagine. There are several platforms that allow you to start your online business. But should you opt for a marketplace or get your own website? This will help you decide.
How to sell online – Website vs Marketplace
Where should you start selling your products/services online? Should you get your own website or should you sell in a third-party marketplace like Amazon or Flipkart?
These are valid questions that can confuse you when you’re starting off. Firstly, ask yourself a few questions:
- Does my product/service belong to a niche category?
- Is my product customizable and of the bid-type?
- Will I be selling wholesale?
If the answers to all the above questions are a “yes,” you are better off selling on your own website. For almost everything else, you can look at selling at a marketplace.
Another way to go about it is to calculate the costs involved in your online store business plan:
Once you’ve calculated the costs and determined how much you’ll need to put in your online store, find out if you are making a profit.
Here’s a formula:
Profit = Selling price – (sourcing price + packing & shipping costs + transaction fee + marketing costs + variable costs)
If the numbers look steady and feasible to you, you may go ahead with getting your own website.
Where can I get my own website?
There are several platforms in India that help you set up your own online store. Here is a list:
How to sell online – Choosing a Marketplace
On the other hand, if you’re looking to choose a marketplace, here is some data from:
Find more statistics at Statista
The graph doesn’t just show steady growth but also projects a great increase in retail e-commerce sales in the country in the next few years. A little research on the internet turned up some interesting data about marketplaces.
Why are sellers flocking to marketplaces: Great discounts, more access to a large user-base, greater trust, ease of signing up and search-ability.
Here is a list of some popular marketplaces in India and a view of what they offer. This data has been sourced from Browntape.com.
The Small Business Angle
If you are a small business that is product-oriented, you can start your free online store on Instamojo. It has a host of features like SEO-optimized links, invoice generators and shopping cart among others.
However, if you want to make your own web store and are looking for developers, designers etc, give connect instamojo.com a try.
Instamojo provides you with the best of both worlds – marketplace and services to help build your online store.
Instamojo also provides you with a built-in payment gateway. You can start collecting payments online just by sharing Instamojo’s payment link with your customers over any desired platform.
All that and more in less than two minutes! Experience Instamojo today!