Instamojo a full-stack digital solutions provider for D2C businesses, recorded a 150% Y-o-Y growth to become EBITDA profitable in 2023! 🎉
Since its inception in 2012, we have ably addressed and resolved the last-mile needs of its customers. We are proud to share the role we have played in enabling 2 million+ businesses.
And now we are all set to reshape the future discourse in the D2C space by catering to diverse seller needs, powered by the collective force of technology, data and design.
We are projecting a 2x growth for our #D2CTech suite in the coming year and are looking forward to onboarding 4,00,000 new merchants to the platform.
Performance scoreboard of Instamojo
Our robust growth over the past year has strengthened our position n the market as a D2C enabler. Here are some metrics to prove it:
- In terms of D2C category growth on the Instamojo platform, the bath, beauty & fragrance sectors grew by 300%, while the art & craft sector grew by 80%
- Merchant enrolment numbers recorded a spike with maximum traction from Mumbai amongst the metros which saw a 746% jump (versus FY22), and Kochi from non-metros which recorded a 689% increase
- Markets contributing the highest revenue, in order of ranking, Bengaluru stood first followed by Delhi/ NCR and Mumbai
- The top 10 Tier II and III towns contributing to merchant enrolments include: Indore, Guwahati, Ludhiana, Bhubaneswar, Surat, Coimbatore, Nagpur, Kochi, Bhopal, Siliguri
Instamojo – Now a D2C Tech Company
After having catered to the needs of more than 2 million businesses, Instamojo has grown and adapted. Today, we are proud to call ourselves a D2C Tech company equipped with an entire host of solutions moulded for the needs of a D2C brand of any size.
Instamojo is THE one-stop #D2CTech company, offering an enabling platform for MSMEs and D2C brands, empowering sellers to start, scale, and manage their businesses online.
What is a D2C Tech Company?
The Direct-to-Consumer model of business is going through a glorious transformation today in Indian eCommerce. With an expected CAGR of 34.5% during the 2022-2027 period, the total addressable D2C market in India is forecast to hit $100 billion by 2025.
With constant innovation in technology, analysts predict that D2C enablement to be the next Fintech.
D2CTech is an enabler platform that digitalises and integrates businesses with digital tools and social media to find and engage with customers and support sellers in building an online presence and brand.
In this crowded marketplace, we felt that there was an imminent need to refocus on our sellers and build a separate category that gives them the recognition they deserve.
Our mission and purpose to fuel the entrepreneurial passion of India would only be achieved when we, together, empower their dreams and passions.
Why is Instamojo a D2C Tech company?
A D2CTech platform needs to offer all or most services that enable a seller to run an online business successfully. These include:
- Online store/website set up
- Payments gateway
- Customer relationship management
Some notable companies in this segment are WooCommerce, Shopify, Magento and Wix Stores.
With evolving digital technologies, D2CTech innovations are always evolving. Payment gateway platforms, omnichannel portals, analytics and marketing strategies are some product innovations that constitute this category.
At Instamojo, you will be able to find ALL these services and more. Here are some powerful tools and marketing features you can find on the Instamojo dashboard.
A note from the CEO – Sampad Swain
“We are living in a D2C 2.0 era where small homegrown businesses are leveraging the power of the internet to acquire a global market for their products. However, when these businesses decide to go online, they are not able to find affordable and savvy solutions.
And that is exactly where we come in. This has proven to be a lucrative market for us. With our #D2CTech offering, we are only encouraging every Indian household business to go online. We also remain deeply involved in making the process so intuitive that it becomes second nature.
This philosophy has helped our business clock rapid strides of growth. Not to mention, also helped us chart the discourse of a reimagined D2C boom in India.”
Become a part of the revolution. Discover D2C eCommerce with Instamojo.