North East LaunchPad – An Online Business Plan Event To Promote Aspiring Entrepreneurs 

North east launchpad
(Last Updated On: May 17, 2023)

What motivates small businesses to come forward and start selling their ideas? Is it funding, mentorship, or access to marketing ideas and tools? 

The answer is all the above! To ensure small businesses in every part of India get these opportunities, we collaborated with EastMojo for an exclusive 30-day event that promotes North East businesses and entrepreneurs! 

An overview of small businesses in North East India

Over the past few years, this region has gained popularity for its potential economic growth. Despite existing challenges, many new businesses have come alive in the past few years. According to Forbes, many young entrepreneurs are returning to their hometowns in the northeast with one goal – to develop their states and set up a business.

“…the numbers of MSMEs in the North- East Region, including Sikkim in the MSME Sector accounts for a total of 10.64 lakh MSMEs which is quite significant comparing to other parts of the country.

Assam, popularly called the Gateway to North-East India has the highest number of MSMEs estimated at 6.62 lakhs, housing numerous industries like tea, agriculture and allies, sericulture and tourism.

Coming second in the list is Tripura followed by Manipur, Meghalaya, and Arunachal Pradesh.

The countdown list feature Nagaland and Sikkim on seventh and eight position in the list respectively; owing to their geographical isolation from the back stream and communication bottleneck.” – From the desk of the MSME Ministry.

North East entrepreneurship potential

The potential for business growth in North East India is huge. The states heavily rely on imports from the rest of India to meet their needs but the government has been focussing on improving skill development and nurturing businesses in the region to reach their full potential.

One of the major challenges the Northeast faces is poor infrastructure development for its prospective businesses. Given how the pandemic also would limit any scope of economic growth, these businesses need to go online.  

Northeast India is blessed with tons of natural resources and some of the most thriving sectors in the region include – 

  1. Agriculture 
  2. Tea 
  3. Food processing 
  4. Handicrafts 
  5. Tourism 

To boost entrepreneurship in the region, Instamojo has partnered with Eastmojo, a media giant in the North East India, to host the biggest business plan event – The North East Launchpad. 

Instamojo X EastMojo  The NorthEast LaunchPad 

The North East Launchpad is a 30-day business-plan event for budding entrepreneurs from the NorthEast region of India. 

To this day, the North East remains a gold mine of untapped business opportunities. Many aspiring business people still do not have access to platforms that can help them reach out to customers all over the country. 

With this event, we aim to open up new entrepreneurial possibilities for business ideas in all the North East Indian states and encourage aspiring businesses to come forward and participate. 

How does NorthEast Launchpad work? 

How to register on North East Launchpad
How to register on North East Launchpad

The business-plan competition is a 30-day event that will encourage budding entrepreneurs to create their own online stores and create buzz around their websites.

Step 1 – Participants sign up and create their online store on Instamojo

Step 2 – They then head over to and submit their store link, business plan, GTM strategy on the website to officially register in the competition.

Step 3 – Once submitted, the businesses will have to create hype around their store and generate orders, get traffic to their store for 30 days.

The event is now closed 

North East Launchpad event details and schedule

Once you register, you can join the WhatsApp community of entrepreneurs. (Link on the website)

You will get a chance to interact with several industry experts and learn about different business topics. The event includes LIVE webinars to give you a chance to talk to marketing, legal, and finance experts for your small business.

You can keep a track of our upcoming live sessions once you join our WhatsApp community.

Check North East Launchpad event schedule here 

Meanwhile, all participants will have 30 days to promote and generate traffic and revenue to their Instamojo online store.

Businesses are shortlisted based on –

  1. Revenue generated till August 7th, 2021
  2. Total number of orders received till August 7th, 2021
  3. Traffic generated to store till Aug 7th

The Awards!

North East launchpad awards
North East launchpad awards

Instamojo and Eastmojo will shortlist 10 participants after 30 days. Based on the semi-final round, choose the ultimate winner of the Northeast launchpad. The winner stands to win a chance to get their startup funded with a cash prize of ₹50,000/- and business benefits worth ₹10 Lakhs!

Launchpad Partners & Supporters

Marketing partner – upGrowth

UpGrowth is a growth hacking marketing company that enables new, as well as established businesses to achieve rapid and sustainable growth. UpGrowth uses data to understand what clicks with customers to ensure consistency in marketing on the right channels. The company is also set to mentor aspiring entrepreneurs in a LIVE webinar hosted exclusively for WhatsApp members.

Marketing partner – deAsra

deAsra is a not-for-profit company, set up to help small businesses. The company supports mass entrepreneurship; and commits to enabling people to successfully manage and grow their businesses. If you are starting a new business, you can also check out deAsra’s course with mojoVersity to find your business funds.

Compliance partner – is a leading business professional services provider in India. Thousands of Startups and SMEs rely on to register private limited companies, LLP registration, trademark registration, drafting legal documents and managing books of accounts. Learn all about compliance with the Legalwiz curated mojoVersity course for free!

Incubation partner – AIC -SMU

Atal Incubation centre – Sikkim Manipal University works closely with the Government to provide young entrepreneurs seed funding, grants, co-working spaces, and more. The venture is set up inside the Sikkim Manipal Institute of Technology campus.

How to set up Instamojo online store?

Set up your free Instamojo online store in 2 minutes. You can check out our guide to set up or watch our tutorial below. Also, with the Instamojo free online store, you get –

  1. Online payment solutions with over 100+ payment modes
  2. Unlimited product uploads
  3. Free in-built marketing tools
  4. Shipping with mojoXpress
  5. Faster payout options


Start your online store today

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.