Did you know ORM (Online Reputation Management) can revolutionize the way potential customers view your brand? Did you also know 45% of customers choose not to associate with a company only based on its online reputation? Let’s explore 5 ways to manage your business reputation on social media.
Maintaining a spotless online reputation with good reviews, ratings or even testimonials can build a strong base for your business. You can attract employees, customers and, investors with a good online presence. Here, is all you need to know about how to use ORM to sky-rocket your business trajectory.
What is ORM?
Online Reputation Management (ORM) ORM can positively influence the consumer’s perception of your company. This can be done by crafting strategies. The main motive of these strategies should be to produce an overall positive brand image.
How does ORM work?
Seeing is believing; especially in the digital world. How customers see you have a direct impact on whether they will continue to engage with you.
There are various online and offline tools that can help you achieve a positive outlook for your company. Market researches, online monitoring, sentiment analysis, effective content strategies, SEO and legal tools are some of the many ways businesses use to manage their digital reputation.
Why do you need ORM?
- Increase the credibility of your brand/ company.
- Create a strong positive perception of your brand/ company.
- Increase the online visibility and traffic of your brand/ company.
- Improve brand recall and loyalty.
- Address negative assumptions about your brand/ company.
Getting started with ORM:
You can get started with ORM for your business right away. We recommend choosing a strategy from the ones listed below to begin with:
Reputation Strategy: Conduct a well thought out market research. Align the research results with the objectives and goals you want to achieve.
Identify and address bad reviews: It is not always possible to remove bad reviews. Instead, focus on highlighting and encouraging more good reviews to help users gain better insight into your business.
Adding value to Social Media: Adding positive links, reviews, and testimonials on social media and your website, can help users gain a positive brand recall.
Keeping in touch with your customers: Engaging your customers via social media, blogs and discussions will help create a brand awareness and build a healthy reputation for your company.
Search and Social Media Monitoring: It’s important you see what the current buzz about your business is. A combination of manual and automated tools will help you understand what others think of you.
The best way to monitor online content is by setting Google Alerts. This will help you understand what people are talking about you. Other ways of monitoring are Yahoo Alerts, RSS subscriptions, and social media tagging.
Review Management: Reviews play a major role in deciding whether a customer will engage with you. About 90% of consumers read less than 10% of reviews before making their mind about the product.
You can effectively manage reviews, increase the frequency of positive reviews, and manage the placement of negative reviews found via search.
An ideal way to tackle negative reviews is not by deleting negative reviews, but by addressing their challenges and providing solutions. If the reviews are aimed at hurting your brand image, you can directly ask them to remove the content or involve a legal entity.
Wikipedia Monitoring: Wikipedia works like an online biography of your company. Monitoring the page and staying up-to-date will help maintain a good online reputation.
5 steps to improve your online reputation:
- Constantly Google yourself or your company.
- Respond strategically to both positive and negative reviews.
- Build an engaging online presence to drive traffic.
- Create an effective content marketing strategy keeping your target audience in mind.
- Track and analyze results.
Did you know failed payments rank the highest when it comes to customer complaints and churn? Untimely refunds and other payment-related problems are also a big challenge.