How to increase eCommerce sales: Free and paid techniques

increase ecommerce sales
(Last Updated On: April 10, 2023)

Wondering how to increase eCommerce sales on your online store?

eCommerce businesses need to be proactive about marketing their brand, creating customer loyalty and ultimately increasing sales.  In this blog, you’ll find some of the most effective free and paid techniques for improving your eCommerce sales.

Two ways to market your business online and increase eCommerce sales

1. The Organic Method: Where you spend no money, but you spend time. This method takes a while but is the best way to acquire loyal customers

2. The Paid Method:  The more money you put in, the more impressions/visibility your store gets. This varies across different channels.

Proven organic ways to increase eCommerce sales

1. Use social media

If you sell physical goods, you can start by showing off your products. Beautify them, pose them, take nice pictures and post them on social media. You can identify any social media as your focus channel. Instagram usually works best for physical products.

Related read: How to increase Instagram sales

Build an online community and create business pages across your social media. Don’t forget to put a link in the bio to your Instamojo free online store.  Here’s a nice example of an Instamojo seller’s Instagram page.

Improve Instamojo Online Store Sales with These Simple Tips
An example of Instamojo online store ‘What Knot’s social media page on Instagram.

Use your favorite social media account to post regularly, update new features of your products, or simply engage with your audience.

Here are some pointers to increase eCommerce sales with social media
  • Make attractive posts with free design tools like Canva. They have easy-to-edit templates and are free.
  • Upload high-quality photos with engaging captions. You can get free stock images from websites like, Pixabay, etc.
  • Ask your audience questions related to your product. For example, if you are an accessories brand, ask your audience what their weekend attire would be.
  • Run contests, quizzes, and polls.
  • Post relevant content on your social media.
  • Use trends – seasonal and topical in context to your products.

Related read: Instagram content ideas for businesses

2. Offer discount codes 

Did you know over 92% of customers use discount codes while shopping? Discount codes attract more customers to your eCommerce store and this way, you have more potential buyers for other items in your store. Most online visitors will be curious to know if you have other offers and will look around before making a purchase.

A great time to use this tactic to increase eCommerce sales is during festive season or on company milestones like anniversaries.

3. Approach influencers

It’s not every day you can get a celebrity to talk about your product. The good news is, they are easy to find! Influencer marketing for your eCommerce store is an ideal way to get new customers to come to visit your store.

If you want to sell better and gain more followers, customers, and buyers, you need to find and partner with an influencer.  They will recommend your products to their audience.

Improve Instamojo Online Store Sales with These Simple Tips
Here, the influencer markets his shoe brand to his followers while subtly weaving content around it.

If you want to know more about this eCommerce sales tactic, here’s a blog on how to create an influencer marketing campaign.

4. Try referral marketing

A smart and underrated way to increase eCommerce sales is through referral marketing. Get your customers to refer a friend (word of mouth marketing). Ask your initial group of followers to spread the word about your Instamojo eCommerce store in exchange for goodies.

Note that this technique is not for all kinds of businesses. So make sure that you understand your audience and if they’re willing to take part in referral programs.

5. Use WhatsApp actively

You have to be where the people are. Join WhatsApp seller groups and share your eCommerce store links on the group.

Related read: How to Sell on WhatsApp

WhatsApp is becoming a popular medium for making sales. All you need to do is create a group with people who are interested in buying from you and regularly share your catalogue. You can also run ads and drive people to your WhatsApp group. More on this in the coming section.

6. Optimize your SEO

Your eCommerce store has to receive traffic in order for purchases to happen. The key to generating traffic? Search engine optimization. By incorporating SEO keywords into your product titles and descriptions, your site is more likely to rank higher in search engine results. Increased visibility is the key ingredient for greater site visits and more conversions.

Related read: A guide to eCommerce SEO

Did you know Instamojo has an advanced SEO settings option in-built to help your eCommerce store rank higher? 

Here are a few actionable tips for making your site SEO-friendly:

  • Use SEO tools to find keywords that have high enough monthly search volumes and low enough keyword difficulty for your site to rank.
  • Type in SEO keywords you’re considering adding to your product pages to see which results you’ll be competing for.

Paid marketing methods to increase eCommerce sales

1. Run PPC campaigns

Once your eCommerce store gets the initial attention it deserves, it would do good to advertise your store with pay-per-click ads or PPC ads. Invest a small amount of money to create and run campaign ads with keywords to increase your ranking on Google.

With Google ads, if your user searches for ‘ black scarf for winter…’ and you sell black scarves, your eCommerce store should pop up in the results. Read our detailed guide on how to get your Instamojo online store to rank on Google.

PPC campaigns are a great way to increase your eCommerce sales with any budget.

2. Use Facebook ads

Similar to Google AdWords, with Facebook ads, you can generate targeted campaigns to attract Likes, make sales, and promote your brand. Like Facebook Ads, you can make good use of Instagram ads too. Instagram ads help you target very specific audiences to see your posts, and control how much you spend, how long the ad runs, etc.

For starters, you can simply “boost” posts you’ve already shared on Instagram and Facebook to get more reach. Facebook and Instagram help you by automatically creating a target audience similar to your current followers.

Beyond boosting posts, you can also create ads optimized to highlight your products, such as carousel ads.

4. Up your email marketing game

In the age of instant messages (Snapchat, Whatsapp, or Slack), why would people be interested in emails? Simple, people check emails because they all have one! Email marketing tactics have resulted in a median ROI of about 122%, which means more conversions, which means more sales!

If you are new to the email marketing game, don’t worry. Use Instamojo’s MailChimp tool to send bulk emails to your dropped-off buyers and engage with them via email. Send product updates, leverage on your content, and make sure you engage your audience with exciting offers and products.

Here are some more tips on how to attract more people to your Instamojo online store.

Watch This Story Of Instamojo Online Store Sales:


Increase your eCommerce sales with Instamojo

The Instamojo eCommerce store is the fastest way for any business to set up shop. If you’re selling comics, artwork, cakes, or just potatoes, this product is the easiest way to start making money online. Currently, we have more than 60,000 eCommerce stores on Instamojo selling unique products.

Instamojo online store comes with marketing features that help you generate more sales to your eCommerce website. Sign up today and create your free online store.


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