#VocalForLocal: An Independence day special edition of mojoStores

(Last Updated On: August 15, 2023)

This is a special edition of mojoStores compilation where we handpicked Instamojo online stores that are run by passionate entrepreneurs who are determined to ensure India’s rich heritage thrives.

They also serve as a valuable source of income and livelihood for artisans from rural India. All the products are crafted in villages and are exported nationally, and sometimes even internationally.

Thanks to the power of eCommerce platforms, all this has become possible. On this Independence Day, we want to make a contribution and support the freedom to live a better life.

At Instamojo, our team is dedicated to providing a platform for economically vulnerable groups and marginalized communities to showcase their incredible creations. By purchasing from these stores, you can help build a stronger India.

MojoStores #1: Malti Agaravarthi

This online store sells incense sticks that have been made by a community of rural artisans. This entire business is a homage to  Malti Agaravathi, a strong and empowered woman who invoked the motions of service in her sons. Her love for incense sticks and their different aromas helped her sons build the online business into what it is today.

Instamojo online stores

Buy from this online store to support these artisans

mojoStores #2: Kalakriti  

An Instamojo online store dedicated to preserving the Indian artisanal culture, you will find a variety of handcrafted bags, accessories and home decor etc. The founders of Kalakriti wanted to open an online store because of its ability to connect to customers anywhere in the world! Instamojo provides a platform for branding, empowering and bringing in more visibility for the work of these artisans.

Instamojo online stores

Buy from this online store to help these artisans grow 

mojoStores #3: Channapatna Toys 

This is a personal favourite. The founders of this online store employ rural artisans to produce traditional wooden toys for children. These toys are sustainable, ethically sourced and non-toxic to children. It also helps preserve this craft which has been present in these rural clusters for generations.

Instamojo online stores

Buy from this online store to preserve this Indian tradition 

mojoStore #4: Craftpotli 

This online store aims to bring handmade memoirs by preserving traditional practices, motifs, and stories. They focus on remote tribal communities of India to enhance their livelihoods through curated products rooted in their dwellings and forests.


View this post on Instagram


A post shared by Craftpotli (@craftpotli)

As a responsible and sustainable business, they want to advocate the benefits of upcycling and recycling, which is why they offer a customized service to upcycle and recycle your products, infusing them with traditional art forms.

Buy from this online store to help build a sustainable tomorrow

Want to contribute to the #VocalForLocal movement? Here are 9 ideas for traditional products that you can start selling online.  

Start your own online store hosted on India’s simplest D2C Tech platform – Instamojo.

Sign up for FREE

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.