How to sell ebooks online the right way: Tips and guide

how to sell ebooks
(Last Updated On: March 31, 2022)

After you have finished researching and writing your e-book, it is time to reap the sweet fruit of your labour and make money through selling your ebook.

Ebooks are one of the digital products you can sell profitably online. But to make it a successful business, you need to get customers to trust you and plan the right business strategy.

In this guide, we will show you how to sell ebooks online the right way. Or you could watch this one-minute video to get some quick tips to get more ebook downloads:

5 steps to follow to sell your ebooks online

1. Know your target buyer

Keep your target buyer in mind when you market your e-book.

For example, the advertisement of an ebook dealing with children’s nutrition would gain no traction on a business or banking website. It would be most apt to advertise or talk about this ebook in a kindergarten or school website.

How Instamojo does it:

When our content team writes ebooks, we take a few steps back to keep in mind WHO WE WRITE FOR! Instamojo caters to small businesses, solo entrepreneurs and anyone who wants to set up an store online!

ebook store instamojo

So, it would make sense to write our ebooks keeping this audience in mind, right? Take a look at our most recent ebook for proof. A major chunk of our audience are working from home or running their businesses from home, so it was only fair to write an ebook on the best way to conduct virtual events in 2020. At least, it is a good place to start.

Ebook June How to host virtual events

Want to sell ebooks online with your own eCommerce store? Sign up on Instamojo for free and start selling easily.

2. Attract the buyer with a preview

How would you attract and convince your buyer to buy your ebook?

This task would be simple if you let the prospective buyer read the preface or the first few pages of the book. You could even have the buyer sneak a peek into interesting sections of the book.

How Instamojo does it:

Our idea of a preview is to work really hard on the design of the ebook! If our reader is looking for the best video marketing tools to set their video content strategy right, we make sure our design speaks volumes about the content that follows. Also, keeping your introduction short and crisp helps build enough excitement – if you word it right!

Check out our video marketing ebook below:

Ebook Video Marketing Basics Small businesses

3. Price it right

The price of your ebook can be one of the major factors that affect its sale. It is necessary to price it right. How you price your e-book also depends on how established or well-known you are as an ebook writer. This is determined by the sale and popularity of your previous e-books.

Simply put, it all boils down to how much time, money and resources you invested into the ebook. to price it right, you need to know how much your audience is willing to pay! 

We suggest pricing your e-books competitively if you are new in this industry. If you are a popular writer, chances are people would be willing to pay a higher price to read your e-book.

Got a doubt? Ask GC Mouli:

GC Mouli is an engineer by day and blogger by night! He is on a mission to retell the story of Ponniyin Selvan (English: Son of Cauvery) and is selling the ebook on Instamojo for Rs. 100. GC Mouli has finished refurbishing and translating the first volume of the 5 volume series of Ponniyin Selvan and has uploaded the ebook for readers on Instamojo.

Find out how he sells his ebooks here 

4. Spread word using social media and email

It is an absolute must for every business to have an online presence these days. Speaking of e-books, when your market is online, you just cannot ignore the online platforms to market your e-book.

Twitter, Instagram, LinkedIn and Facebook

Use the power of the social media channels above to promote and spread the word about your ebook, even when you are in the writing process. It generates a buzz and you can gather interesting content from your readers too. For example: Here’s how you can promote your ebook via twitter.


Mention your ebook via a blog. A blog can not exceed a certain number of words (2000 words is the limit!), but if your readers are keen to know more, simply link them to the ebook!


Send your readers an email using Mailchimp, SendInBlue or GSuite with a link to the ebook. If you need to get your readers emails, here are a few lead generation tips and tricks that will help you.

5. Get an online store

Convincing the buyer to make an online payment could be the trickiest part of selling online, especially if it isn’t a physical product. Having your own online store can help build trust with your customers and get you more sales.

Ahem, like us.

With Instamojo, you can not just offer the buyer a safe shopping experience but also allow them to use any mode of payment they choose to use. And you can get started in less than minutes.

Here’s an example of a store on Instamojo that sells ebooks:

how to sell ebooks online
Ebookthatworks – online store

How do you sell an ebook on Instamojo?

In 2 steps:

  1. Sign up on Instamojo
  2. Head to your Dashboard, click on ‘Add Product’ and select ‘Digital Products’. Fill in all the details of your ebook and upload your ebook file.

Super simple, right? Over 1000s’s of sellers found out how to sell ebooks using Instamojo.

Sell ebooks online


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