Wondering why blogging is important for your business? If you’re a small business owner looking for ways to increase your sales, then using a blog might be the solution for you.
A blog can provide an effective platform to share valuable content and engage your customers with interesting topics, all while increasing awareness about your brand and its products or services.
With the right approach, a blog can become an invaluable asset in helping you grow your business.
In this blog post, we’ll discuss why blogging is important for your business, and how to use a blog to generate leads that can ultimately help increase sales.
Why blogging is important for your business
A good blog is a marketing tool that doesn’t just help you communicate with your customers but also helps you convert a random reader into a customer–lead conversion.
Your blog need not be a thesis on Shakespeare or a life-changing novel. It needs to speak to your customer in a way that does either of the three:
- Educates them
- Empowers them
- Delights them
A blog is a good way to get your customers to engage with your product. Below are a few simple hacks to use in your blog to boost sales. It doesn’t just establish your business as a knowledge centre but also helps build trust.
You can become your customer’s go-to website on the internet if you get your blogging strategy right. This will in turn convert the reader into a customer thus giving sales a big boost making it the biggest reason of why blogging is important for your business.
Related read: How to start blogging for your small business
What should I write?
Wondering where to start? Think like your customer. Addressing the pain points of your customer and understanding what they need or what they would look for to solve a certain problem is a great point to start.
- Who your customer is
- What your customer wants/searches for
Once you’ve figured that out, find out if you want to:
- Educate them
- Solve a problem for them
You can use the blog to:
- Write about your business
- Showcase your services or products
- Share your experience
- Communicate your updates
- Share knowledge
Cool! How do I write?
Using your personal voice to reach out to your customer is recommended. There are several tools like WordPress, Blogger, and Medium where you can start blogging. We recommend that you get your own domain to start with as it lends more authenticity to your business.
Once you have identified your blog topic, find out the most popular keywords your customers use to search with on search engines like Google. You can use tools like Google Keyword Planner, or Wordstream Keyword Generator to identify the most used keywords for your topic.
Make sure your post is about 600 words long. Use the words generously in your blog post but don’t overdo them. You might end up in spam that way.
If you do this, your posts are going to appear immediately, when your customer searches with that keyword. This is called SEO (Search Engine Optimization).
Relevant read: eCommerce SEO: Your complete guide
Why are SEO blogs important for my business?
Think of it as handing your customer what he/she needs as soon as he/she needs it.
SEO blogs are written in a specific style using multiple keywords that you know your customer is using when searching for solutions to their problems.
Writing keyword-rich posts will help your page appear above pages that have not used the right keywords or have used fewer of them.
Related Read: SEO Hacks to Rank High on Google
When people see your page first, they are going to come to you first and if you’ve done a good job with your post, this reader may become a potential customer.
How do I write a good blog?
Here are a few simple pointers:
- Be direct. Don’t beat around the bush.
- Be genuine. Offer what you promised. Don’t lead the reader into a marketing gimmick. They will never come back for more.
- Include links to other pages you may think could help the reader.
- Include Call-to-Action words or phrases in your post to excite the reader.
- Offer something in return – a freebie, a webinar, an eBook, or a subscription to your blog.
How frequently should I write?
Every time you write a blog, you create a new landing page with your domain name on it, which adds to your searchability. The more you write, the more advantages you have of appearing on search over websites that are updated only once a while.
When does a reader become a customer?
If you are meeting the reader’s needs, if you are solving his/her problem or introducing the reader to a secret sauce – you have a potential customer.
Make sure to share your posts on social media for ample visibility and sharing.
Disclaimer: Save Yourself From Heartbreak
Not all your readers are going to be your customers. Not all your customers are going to be readers. But every reader is a potential customer and every customer could be your potential reader.
What are you waiting for? Get your own blog today and start selling more!
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