Have you been wanting to start a blog? Do you already have a blog but are looking for ways to boost sales with your blog? Here is a quick guide on how to use a blog to increase your sales.
What is a good blog?
A good blog is a marketing tool that doesn’t just help you communicate with your customers but also helps you convert a random reader into a customer – lead conversion.
Your blog need not be a thesis on Shakespeare or a life-changing novel. It needs to speak to your customer in a way that does either of the three:
- Educates them
- Empowers them
- Delights them
A blog is a good way to get your customers to engage in your product. Below are a few simple hacks to use your blog to boost sales. It doesn’t just establish your business as a knowledge center but also helps build trust.
You can become your customer’s go-to website on the internet, if you get your blogging strategy right. This will in-turn convert the reader into a customer thus giving sales a big boost!
What Should I Write?
Wondering where to start? Think like your customer. Addressing pain points of your customer and understanding what they need or what they would look for to solve a certain problem is a great point to start.
- Who your customer is
- What your customer wants/searches for
Once you’ve figured that out, find out if you want to:
- Educate them
- Solve a problem for them
You can use the blog to:
- Write about your business
- Showcase your services or products
- Share your experience
- Communicate your updates
- Share knowledge
Cool! How Do I Write?
Using your personal voice to reach out to your customer is recommended. There are several tools like WordPress, Blogger, and Medium where you can start blogging. We recommend that you get your own domain to start with as it lends more authenticity to your business.
Once you have identified your blog topic, find out the most popular keywords your customers use to search with on search engines like google. You can use tools like Google Keyword Planner, or Wordstream Keyword Generator to identify the most used keywords for your topic.
Make sure your post is about 600 words long. Use the words generously in your blog post but don’t overdo them. You might end up in spam that way.
If you do this, your posts are going to appear immediately, when your customer searches with that keyword. This is called SEO (Search Engine Optimization).
Why Is SEO Important For My Sales?
Think of it as handing your customer what he/she needs as soon as he/she needs it.
Writing keyword-rich posts will help your page appear above pages that have not used the right keywords or have used fewer of them.
Related Read: SEO Hacks to Rank High on Google
When people see your page first, they are going to come to you first and if you’ve done a good job with your post, this reader may become a potential customer.
Did you know Instamojo online store links are SEO optimized?
How Do I Write A Good Blog?
Here are a few simple pointers:
- Be direct. Don’t beat around the bush.
- Be genuine. Offer what you promised. Don’t lead the reader into a marketing gimmick. They will never come back for more.
- Include links to other pages you may think could help the reader.
- Include Call-to-Action words or phrases in your post to excite the reader.
- Offer something in return – a freebie, a webinar, an eBook, or a subscription to your blog.
How Frequently Should I Write?
Every time you write a blog, you create a new landing page with your domain name on it, which adds to your searchability. The more you write, the more advantages you have of appearing on search over websites that are updated only once a while.
When Does A Reader Become A Customer?
If you are meeting the reader’s needs, if you are solving his/her problem or introducing the reader to a secret sauce – you have a potential customer.
Make sure to share your posts on social media for ample visibility and sharing.
Disclaimer: Save Yourself From Heartbreak
Not all your readers are going to be your customers. Not all your customers are going to be readers. But every reader is a potential customer and every customer could be your potential reader.
What are you waiting for? Get your own blog today and start selling more!
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