3 Reasons Your Small Business Should Have An Independent Online Store 

independent online store

Small business owners have more options than before to set up their online business. Today, you can choose between an independent online store, have your own website or sell your products on an online marketplace. So why should you have your own online store rather than selling on a marketplace? We’ll give you 3 major reasons.

Your own online store/website vs Marketplace

Before we jump into the reasons, we’ll take you through what a marketplace is.

An eCommerce marketplace is a platform where products or services of different businesses are listed. The platform has its own terms and conditions about products and services, has its own shipping policies and can even have its own warehousing. Marketplaces take care of payments and shipping and warehousing for the sellers. The platform charges you (the seller) a commission for listing and shipping your product/services and neutral discoverability.

You can build your own online store on store builders or website providers like Instamojo, WordPress etc. Platforms like these allow you a greater deal of flexibility in terms of operation. There is usually a yearly or monthly fee for usage of the platform that you build your store on. You can integrate your own shipping and payment partners when you build your own store.

Need help figuring out more differences? You might find this interesting.

At Instamojo, we help over 1,500,000+ small businesses with their own online business – online stores and online payments.

We spoke to businesses that recently shifted from a marketplace to their own online store/website and we found 3 reasons why businesses are shifting.

1. More control over payouts, brand, and overall business operations

Selling on a marketplace limits the way small businesses operate. Payout cycles are longer (15 days or more), the platforms don’t allow a greater brand recall and overall cash-flow and business operations are impacted.

Large marketplaces allow several businesses to sell on their platform. This could mean your business can get lost in the pile. With an independent online store, there is a complete focus on your brand. You upload your products, keep track of shipping and purchase orders and talk to your customers.

The Instamojo online store is built for you to take control of your business.

2. Regulations in the current e-commerce industry

Marketplaces are bound by regulations that make it hard for small businesses to focus on business growth.

More recently, the Government said that it will announce an e-commerce draft policy for huge marketplace players like Amazon and Flipkart. The Department for Promotion of Industry and Internal Trade will be issuing new restrictions which will regulate – 

  1. Transactions 
  2. Data and exports 
  3. Inventory management 

With new rules like these, the Government plans to ensure there will be no partiality shown by eCommerce players for sellers using the platform and that the stores will have no stake in the sellers’ businesses. 

While these regulations are being made for neutral discoverability and fair promotion of businesses, this can get really confusing for a small business.

3. Fast and easy setup with ZERO technical knowledge requirements

Setting up your own eCommerce website is super easy! In most cases, businesses usually pay a developer or do it themselves. The store-building platforms allow plug-and-play options that might require technical know-how.

You’ll need ZERO technical knowledge to set up your own Instamojo online store. You can set up a store in minutes. In case you don’t want to do it yourself, we’ll do it for you!

Why pay a developer or for extra plugins when we can cover it all for your in our latest DIFM model ( Do It For Me) model.

BONUS: Free online stores 

If you are not confident about starting with a paid plan or a premium store, our free online store offers unlimited products that you can upload to your store.

If you are new to the online business game, you can sell on our free store to get familiar with all the features before you spend money on the premium one. Use our SEO features to optimise your store and make it easily discoverable to your customers. 

You also get –
  • Integrated online payments 
  • Shipping – doorstep pickup and delivery services
  • SMS and email campaigns to send to your customers, along with other CRM features 
  • Social media tools and leads manager 
  • Theme editing options
  • Your own domain and email to make your business look professional
  • Discount coupons and abandoned cart emails
  • Independent inventory management and much more

Looking for an easy, no-code required independent online store to set up your online business? Set it up and explore your brand new store right away!


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