Do you use email to communicate with your customers? Here are some free emails tools for small businesses that can help you send personalized emails to customers.
Why do you need an email?
Email can conveniently be termed as one of the easiest, quickest and trusted methods of communication.
How many emails are sent in a day? According to research, people receive and send over 100 billion emails per day. Email definitely remains the predominant form of communication used in business. More than 212 million business emails are sent and received every day.
What’s more? About 66% of customers are likely to make a purchase via email. That’s a big number!
Email is an effective and affordable way to market your products and services on a mass scale to customers. Emailing each and every customer is a tedious task if you have more than a handful of them, but it cannot be ignored.
Read more about email marketing Guide Step by Step.
Spamming clients with frequent irrelevant emails is a big no-no but you do need to keep in touch with them to make sure they give you more business.
To help you with that, we’ve put together a list of FREE email tools that small businesses can use to stay in touch with customers. You could use these tools to welcome your client when they sign up and keep them updated about new products and services or even send them weekly newsletters.
FREE Email Tools for Small Businesses
Bulk Mailer
Bulk Mailer conveniently accepts mailer lists in programs like Access, Excel, DBF, Word, that are prepared in ASCII text files. It gives you the options to enter as many email address as you wish there is no upper limit to it. Its flexible sending engine even allows you to make personalized HTML messages along with flash, image, and attachments. It comes with features like mail merge, personalization, bounce manager, scheduler, opt-in forms etc.
MailChimp
Want a second brain for your small business? MailChimp is your tool! As long as your email list stays under 2000, MailChimp is free to use.
MailChimp is a convenient mailing option to send automated messages, marketing emails, targeted campaigns to your mailing list. It also offers details analytical reports for your campaigns so that you can make changes and improve your future campaigns.
Thunder Mailer
Thunder Mailer is a user-friendly emailing tool for all your marketing campaigns. It has all the features that a business might need to create emails newsletters, invitations, notifications etc. Its features include a customizable text editor, easy mail directory (add as many emails you want), Double SMTP server options and more.
SendBlaster
SendBlaster is considered one of the best bulk email software available out there. With SendBlaster you can manage your mailing list and your campaigns as well. It provides the convenience of a mass mailing service along with options of a bulk email service too. It gives you the option of managing emails right from your desktop with its cloud email tracking facility.
Want to find out how to get customer emails? With Instamojo Pro Analytics, you can get email IDs of customers that have dropped off payment or abandoned their shopping cart, and remarket your product/service to them.
Learn about email marketing with Hubspot
How familiar are you with emails? Do you know how to calculate Click-Through Rate and Open Rate on your emailers? Have you mastered the perfect subject line for your rebranding emailer that over 4000 people will receive?
Learn everything about email marketing and its basics with Hubspot’s free course on mojoVersity. Finish a quiz to assess your knowledge and download your certificate to show you’re an expert!
Email marketing goes beyond scheduling an email and pressing send. We partnered with Hubspot for our e-learning platform, mojoVersity and created a complete email marketing course for your business.
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6 comments
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Thanks a lot Anjali for sharing the informative blog which will be huge help for for SME.There is online portal http://www.toolowl.com/ where you can read about the reviews of tools for small medium enterprise and then can select the best tool for the business which help too boost the business.
For beginners, MailChimp is the best email marketing solution. Otherwise, Aweber, Convert Kit is great.
Thanks anjali,
Really amazing article very helpful keep writing