What is a Landing Page? 3 Reasons Your Business Needs One

Landing page
(Last Updated On: May 22, 2021)

It’s Buzzword week so we thought we’ll explore some frequently used words in business – Landing page. What is a landing page? Does your small business need one? Let’s find out.

What is a Landing Page?

A landing page is a webpage that has a form/CTA button in it. Its main purpose is to collect data from customers/leads “landing” on it. These are often used as an alternative to the homepage. They are extensively used in social media, email, and ad campaigns.

Here is a good example:

Source: Pinterest

Things to notice: 

  • This landing page has multiple CTA (Call-to-Action) buttons on it that lead to another form/section.
  • It also has a form at the bottom that asks for an email address (collects user’s data).
  • This is dedicated to apple watches only, therefore, making it a product landing page.

Why businesses use landing pages?

The basic purpose is to drive customers or leads to land on it. Marketers swear by them because they help:

  • Increase conversions
  • Generate leads
  • Grow your email list
  • Improve SEO value
  • Sell better
  • Improve branding
  • Conduct user research
  • Easy A/B tests

Does your small business need a landing page?

If you already have a website or an online store, you could definitely experiment with landing pages in your social media, email, and ad campaigns. They don’t just help with targeted marketing but also help the customer discover different aspects of your product and service in just a few scrolls.

Creating Landing Pages

While creating landing pages takes coding knowledge, there are a few apps/software online that can help you generate them to suit your marketing goal. Here are 3 tools that can help you make your own.


This is a great tool if you are already using MailChimp for your email marketing campaigns. It comes integrated with tools and templates that are easy to use. They have ready-made templates that can help you “go from concept to publish” in minutes. You can also pull images for your landing page from the in-built content manager.


Lander allows you to make landing pages with their image repository and templates. It also allows you to conduct simple A/B tests and keep track of your conversions – all in one place. It also allows you to create custom pages via Facebook in 4 simple steps!


This tool doesn’t just have an easy landing page builder but also works intuitively to understand your needs and help you automate tasks. It comes equipped with analytics tools that can help you measure the page’s ROI and other metrics you want to achieve from it.

Why stop at a landing page? Create your whole store with Instamojo!

The Instamojo online store goes beyond just helping you with a landing page. Sure, you can set up a free online store and add as many products as you like – but did you know you could also use Instamojo as an eCommerce store?

Your business needs to have a wow factor, so we introduced over 20+ themes for all our premium plan users to make your landing pages easier to set up.

If you wish to set up a premium online store, check the tutorial below-

Set up your own online store today

  1. Good info. Lucky me I found your site by accident (stumbleupon).
    I have bookmarked it for later!

  2. Really cool. Just did registration for my company and one more for my client. This is what I was searching for. Thanks a ton buddies.

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