What is a Landing Page? Reasons Your Business Needs One

It’s Buzzword week so we thought we’ll explore some frequently used words in business – Landing page. What is a landing page? Does your small business need one? Let’s find out.

What is a Landing Page?

A landing page is a webpage that has a form/CTA button in it. Its main purpose is to collect data from customers/leads “landing” on it. Landing pages are often used as an alternative to the homepage. They are extensively used in social media, email and ad campaigns.

Here is a good example of a landing page:

Source: Pinterest

Things to notice: 

  • This landing page has multiple CTA (Call-to-Action) buttons on it that leads to another form/page.
  • It also has a form at the bottom that asks for an email address (collects user’s data).
  • This page is dedicated to apple watches only, therefore, making it a product landing page.

Why businesses use landing pages?

The basic purpose of a landing page is to drive customers or leads to land on it. Marketers swear by landing pages because they help:

  • Increase conversions
  • Generate leads
  • Grow your email list
  • Improve SEO value
  • Sell better
  • Improve branding
  • Conduct user research
  • Easy A/B tests

Does your small business need a landing page?

If you already have a website or an online store, you could definitely experiment with landing pages in your social media, email and ad campaigns. They don’t just help with targetted marketing but also help the customer discover different aspects of your product and service in just a few scrolls.

Creating Landing Pages

While creating landing pages takes coding knowledge, there are a few apps/software online that can help you generate them to suit your marketing goal. Here are 3 tools that can help you make your own.


This is a great tool if you are already using MailChimp for your email marketing campaigns. It comes integrated with tools and templates that are easy to use. They have ready-made templates that can help you “go from concept to publish” in minutes. You can also pull images for your landing page from the in-built content manager.


Lander allows you to make landing pages with their image repository and templates, also allows you to conduct simple A/B tests and keep track of your conversions – all in one place. It also allows you to make landing pages via Facebook in 4 simple steps!


This tool doesn’t just have an easy landing page-builder but also works intuitively to understand your needs and help you automate tasks. It comes equipped with analytics tools that can help you measure the landing page’s ROI and other metrics you want to achieve from it.


Did you know you could use Instamojo as a landing page for your business? Just add a product on your dashboard and insert a “?embed=form” in the URL to simply make your Instamojo product page, a landing page!

Check out this short tutorial below:

You can use Instamojo in multiple ways to conduct marketing experiments. Just get started in under two minutes.


  1. Really cool. Just did registration for my company and one more for my client. This is what I was searching for. Thanks a ton buddies.

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