While we can give you five reasons to get your own business domain and email, there is only one real reason – to look professional. A small business in India can struggle with finding and creating a brand identity and if you want customers to take you seriously, we recommend you look the part.
Here are 5 reasons getting your own business domain & email can get you to look professional and in turn, improve sales.
Before we get into the details, here are a few things to consider.
- How old is your business?
- Have you done a competitor analysis?
- How do you communicate with your customers?
The answers are easy. The best time to get a domain (website) for yourself is at an early stage of the business. The newer you are, the better the time. Why? Most of your competitors probably have a branded website because they want to create a brand identity in the market. They want to be a leader in the industry and having a branded domain boosts credibility.
In the next 5 pointers, we’ll cover why you need to look as professional as you can get on the internet.
Your customers expect a website
Believe it or not, about 65% of customers expect a brand to have a website. It’s the most logical thing to want because no matter where they discover you if you’ve managed to grab their attention, they’re going to search for your digital footprint on the internet.
Having a memorable website can go a long way for you. Great domain names and websites allow you to stand out in a crowd and act as your digital address. It makes customers find you easily and communicate better with you.
Become an SEO star!
Having your own website can help you amp up your discoverability with SEO. A good website – optimised for SEO – can work wonders for conversions. For example, if you sell socks, you can tune SEO in a way that even when someone is looking for gloves, shawls or just clothes online, you could come up in their search pages.
Need to understand more about SEO? This 2-minute read can help you understand the basics of SEO for your website.
A business domain and email is great for marketing
Having your own domain can prove great for marketing your business. You can run social media advertisements – Facebook ads, Google Ads and more to amp up discoverability of your business. You can also run marketing experiments on your websites land A/B Tests to understand your customers better and optimize your website to increase your sales.
Check out how PrintOctopus grew their sales by 30% using Instamojo online store.
Having your own domain establishes credibility and helps you build a brand name in the market. If you become the go-to-person in your sector, chances are, your customers will come looking for you. Once you gain this upper-hand in the market, you not only eliminate competition but also create a loyal customer base assuring your success.
What’s more? Your own domain will always be futureproofed – it will be exclusively yours and differentiate you from your competitors.
Improve Communication – connect your business domain to a professional email
Communication is a huge part when it comes to getting a domain and a professional email. How does a customer contact you? Do you have a contact form where they can leave you a message? While social media is a great way to communicate with your customers in the digital age, having your own professional email ID is a great way to encourage your customers to write to you and vice versa.
Not only can you connect your domain to your professional email ID, but you can also:
- Let your email do the marketing for you!
- With a business domain and email, you’ll never look like a spammer.
- Create as many email aliases as you want with your own brand and organise your communication. For example email@example.com, firstname.lastname@example.org, and even individual emails like email@example.com.
Get your own professional email inboxes for 70% cheaper with Instamojo Domains & Emails app. You can even buy domains and mail boxes separately on the app.