How can you attract customers to your online store? How do you make them fall in love at first sight? Can you make them stay and make a purchase?
Simple. Give your store the personality it deserves.
It is tough to keep online audiences satisfied with your online store. So, in a world of over a million online stores, you need to grab their attention. Stores now have features like:
- Shipping software for better sales cycle management
- Feasible web hosting
- Google and social media ranking facilities
With such readily available tools, anyone can start an online store in minutes. However, competition is tight and you could get lost in the milieu of stores trying to make an impression. Fortunately, by giving your store a worthy personality, you could not just get customers, but keep them for a long time. Pretty landing pages and two-step payment checkout processes come second, customers want something pretty!
Customers in this day and age want intimacy with your brand. Personalization, a story that makes them connected to what you are selling. A blend of the perfect content, design and product information is enough to have customers interested in more than just the prices.
So what do the best online stores do to stand out and attract their customers?
Attract Customers with Minimalism:
When a customer visits your online store for the first time, they are not looking for too much information. Do not bombard content on the very first page of your site. This can confuse the customer to directly land on your products tab and forget to know you better as a brand. Place your best products, offers towards the end of your store page and use high-definition photos to showcase your products.
Easy setup process:
You should be able to set up your online store in 2 minutes. On the Instamojo online store, it takes less than a minute to set up, and once completed, you spend minimum time making any necessary changes. Your online store should require a minimal upgrade and must be easy to create, without the help of a developer.
Authentic product information:
A common mistake made by small business online store owners is giving incomplete information about their products. Give this a lot of importance the next time you design your online store or revamp it. Provide detailed information about the products you sell, create subcategories and add a snippet of ‘how it works’ if required. Do not leave your customers scrambling for the FAQs page or asking your customer care for minor doubts.
Make modifications on the go:
For an Indian market, it is important to keep up with the ever-changing environment, trends and buying patterns. Make modifications to your online store in a cyclical manner, invest in a good research method to see what is new. When you create an online store, ensure there is an availability of a mobile app to make changes and updates on the go. Track sales and user actions on the go. If you see a pattern shift in the way online stores are doing their design, they are probably keeping up with what customers currently want. This could mean a better UX experience, fewer offers and more quality products or simply, free shipping.
Keep Product Reviews:
Customers rely on product reviews before making a purchase on your online store. This is not new information, but a consistent feedback cycle about your products helps others visiting your store for the first time know exactly what the village thinks. Leave well-written testimonials right on your home page. Genuine reviews by loyal customers or those who visited your site through a friends referral help new customers believe in your brand just a little faster.
An attractive store is one thing, but creating quality brand customers want to talk about, is another.
We never shy away from offering you the best services out there. You can create your very own online store right here with Instamojo.