How can you attract customers to your online store? How do you make them fall in love at first sight? Can you make them stay and make a purchase?
Simple. Give your store the personality it deserves.
It is tough to keep online audiences satisfied with your online store. So, in a world of over a million online stores, you need to grab their attention. Stores now have features like:
With such readily available tools, anyone can start an online store in minutes. However, competition is tight and you could get lost in the milieu of stores trying to make an impression. Fortunately, by giving your store a worthy personality, you could not just get customers, but keep them for a long time. Pretty landing pages and two-step payment checkout processes come second, customers want something pretty!
Customers in this day and age want intimacy with your brand. Personalization, a story that makes them connected to what you are selling. A blend of the perfect content, design and product information is enough to have customers interested in more than just the prices. New customers are on your site looking for a good brand story, something they can believe in the long run. Returning customers already know who you are and what you are about as a small business, what you need to do is ease the experience for them. They require quick search, product filtering, and deeper navigation functions with the least possible navigation.
So what do the best online stores do to stand out and attract their customers?
Attract Customers with Minimalism:
Someone visits your online store for the first time, they are not looking for too much information. Do not bombard content on the very first page of your site. Lots of brands are tempted to tell everything to their customers in the first landing page itself. This can confuse the ever-lethargic and fickle minded customer to directly land on your products tab and forget to know you better as a brand. Place your best products, offers towards the end of your store page and use high-definition photos to showcase your products. Invest in your products looking better than they do, feature the best products and services on the main home page with multiple photographs.
Tell your story:
Who are you? Why should they buy from you? Lots of online store owners are more focused on getting their products bought, not talked about. But times are changing, and people are falling for brands that have a story. Customers would choose a handloom product that spoke about its alliance with tribes in India over a store that just sells handloom nothing with no explanation whatsoever. Stories appeal to our emotions, and storytelling has a long history as a tool for communication. You can choose to keep a separate section for your stories or leverage your brand history in the ‘About Us’ section. All websites have an ‘About us’ section. But instead of clamouring information on there, strategies how you want people to know your story. Innovate on layout and design, add photos of your team, founders and products.
Every part of your site is an opportunity to add personality.
Authentic product information:
A common mistake made by small business online store owners is giving incomplete information about their products. Give this a lot of importance the next time you design your online store or revamp it. Provide detailed information about the products you sell, create subcategories and add a snippet of ‘how it works’ if required. Do not leave your customers scrambling for the FAQs page or asking your customer care for minor doubts.
Make modifications on the go:
For an Indian market, it is important to keep up with the ever-changing environment, trends and buying patterns. Make modifications to your online store in a cyclical manner, invest in a good research method to see what is new. An outdated website is easily discarded by customers, even the existing loyal ones. If you see a pattern shift in the way online stores are doing their design, they are probably keeping up with what customers currently want. This could mean a better UX experience, fewer offers and more quality products or simply, free shipping.
Keep Customers reviews:
Customers care what others think about your online store. This is not new information, but a consistent feedback cycle helps others visiting your store for the first time know exactly what the village thinks. Leave the most well-written testimonials right on your home page. Genuine reviews by loyal customers or those who visited your site through a friends referral help new customers believe in your brand just a little faster.
Invest in good designers:
Design can make your website stand out, blend in or crash. As a small business owner, you can create online stores on existing platforms and select themes based on which you can design your online store. If you have budget aside for your website, invest in a good designer. Your online store is the first touchpoint between you and your customers, and first impressions matter. A professional designer who understands and believes in your business is key to good, long-lasting customer relationships.
An attractive store is one thing, but creating quality brand customers want to talk about, is another.
We never shy away from offering you the best services out there. You can create your very own online store right here with Instamojo.