Top 15 must-read D2C eCommerce newsletters of 2024

Top 15 Must-Read D2C eCommerce Newsletters of 2023
(Last Updated On: February 14, 2024)

Quick Summary:

Ready to take your D2C game to the next level? Discover the year’s most essential D2C eCommerce newsletters and unlock exclusive industry insights and success strategies. Learn why newsletters matter, unveil success rates, and master growth tactics. Uncover the 10 essential D2C eCommerce newsletters for 2024, gaining an insider’s advantage and unlocking their profit potential. Elevate your expertise and stay ahead in the dynamic world of D2C!

Dive into the dynamic world of Direct-to-Consumer (D2C) with our top-notch newsletter recommendations! Stay in the loop with the latest trends, success stories, and growth strategies delivered straight to your inbox. 

Whether you’re a business pro seeking smart moves, a marketing enthusiast hungry for insights, or simply curious about the D2C buzz, our curated list has you covered. Subscribe now to these must-read newsletters and ride the wave of D2C innovation!

Why are D2C eCommerce newsletters important?

Newsletters are significant for several reasons, particularly in the context of communication, marketing, and communicating significant information.  Here are some key reasons why newsletters are considered important:

  • Facilitate direct communication: Connect with your audience directly, building a personal connection.
  • Boost engagement: Keep subscribers interested and connected through valuable content.
  • Share information: Share updates, news, and promotions effectively.
  • Build relationships: Nurture loyalty and trust, fostering a sense of community.
  • Enhance brand awareness: Reinforce brand identity and recognition.
  • Drive traffic: Get more visitors to your online platforms.
  • Provide data insights: Analyse metrics to understand subscriber preferences.
  • Generate leads: Collect contacts and convert subscribers into customers.
  • Support promotion: Market products and services in an engaging way.
  • Showcase authority: Demonstrate expertise, establishing credibility.
  • Personalize content: Tailor content to specific audience segments.
  • Cost-effective: Economical compared to traditional advertising methods.

Here is a simple example. Alipore Post, an Instamojo seller, grew to 40k Online Community Members With a Newsletter

What is the success rate of D2C eCommerce newsletters?

Think of newsletters like a digital adventure – the success rate can be a bit of a rollercoaster! It depends on how much your readers are vibing with your content. You know you’re onto something good when your open rates and clicks go through the roof. 

But the real secret sauce? It’s like making friends. Personalize your content so it’s like chatting with a buddy, and keep those updates coming like clockwork. That’s how you turn readers into loyal subscribers. 

The rule of thumb is to measure the success of a newsletter through metrics like: 

  1. Open rate: What percentage of your recipients actually opened your email to read? 
  2. Click rate: What percentage of your recipients opened your mail AND also engaged with it by clicking on a link given inside? 

If 2% click-through rate is often seen as a win for online ad campaigns, email newsletters regularly achieve click-through rates ranging from 15% to 25%.

Here is a quick overview of the kinds of newsletters people are mostly reading on the web. 

PS: This trend is geographically set worldwide.

Worldwide Google Trend on Newsletters

How to grow your D2C eCommerce newsletters?

Growing your newsletter requires a strategic approach and consistent effort that furthermore help you expand your newsletter’s subscriber base

Here’s a comprehensive checklist of all the things that you should be doing to ensure more people click on the subscribe button for your newsletter: 

  1. Know your audience: Understand your target audience’s preferences and needs.
  2. Create valuable content: Offer content that solves problems or entertains.
  3. Easy newsletter signup: Make subscribing simple on your website and social media.
  4. Incentives: Provide freebies or exclusive content for subscribers.
  5. Social media promotion: Share content snippets and encourage signups on social platforms.
  6. Guest blogging: Write for relevant blogs and link to your newsletter.
  7. Collaborate: Partner with influencers or other newsletters.
  8. Contests/giveaways: Run contests requiring newsletter subscription.
  9. Pop-up forms: Use attention-grabbing opt-in pop-ups on your site.
  10. Segmentation: Send targeted content to different subscriber segments.
  11. Testimonials: Showcase positive feedback from subscribers.
  12. Networking: Collect emails at events and follow up with invites.
  13. Email signature: Include a subscription link in your email signature.
  14. Mobile-friendly: Ensure your forms and newsletters work well on mobile.
  15. Consistent schedule: Stick to a regular publishing schedule.
  16. Referral program: Reward subscribers who refer others.
  17. Content upgrades: Offer bonus content for signing up.
  18. Analyse results: Track metrics to refine your strategies.

Apart from all these methods, you should also consider newsletter analytics. For that, look at the following infographic:

Consider Newsletter Analytics

Tools and platforms for creating D2C eCommerce newsletters

Creating newsletters involves a combination of content creation, design, and distribution. Here are some tools and platforms that can help you create and distribute newsletters effectively:

  • Mailchimp: A popular email marketing platform with drag-and-drop design, automation, and analytics features.
  • ActiveCampaign: Offers email marketing, marketing automation, CRM, and sales automation.
  • GetResponse: Provides email marketing, automation, landing pages, and webinars.
  • HubSpot: A comprehensive marketing platform with email marketing, automation, CRM, and more.
  • Campaign Monitor: Allows you to create, send, and optimize email campaigns.

Before starting your campaign, you should know the difference between newsletter template and newsletter designs. For that, look at the following table:

Newsletter Templates vs Newsletter Designs

Yes, you read it right. The newsletter templates and designs are different concepts carrrying different meaning for every aspect. Therefore, if you want to create a newsletter, then do not forget to make it informational, eye catchy and true to your readers. If you are proving data, make sure it’s reliable and updated.

Here’s a short infographic on how to create a newsletter template

Create newsletter template

15 best D2C eCommerce newsletters to subscribe to in 2024

As per GetResponse, your audience is more likely to reward you with higher open and click rates when you send no more than five newsletters a week.

From insider growth hacks to customer-centric gems, our hand-picked selection promises to deliver fresh insights, innovative strategies, and inspiring success stories straight to your inbox. 

It’s time to ditch the noise and tap into the pulse of what’s truly shaking up the D2C landscape.

D2C Wrap by Instamojo

Let’s start with the homeground. The D2C wrap is a fortnightly newsletter that promises to cut through all the clutter online. It’s designed to tell you exactly what you need to know why you need to know it, and most importantly – how can you utilise that piece of information for your own business growth. 

Here’s what we provide to you:

  • Rich and relevant content: Valuable tips and insights tailored to D2C entrepreneurs’ needs.
  • Expertise from the source: Insights from leading D2C payment experts.
  • Diverse and comprehensive topics: Covers everything from payments, eCommerce platforms to growth hacks.
  • Timely updates and trends: Keeps you in the loop with the latest D2C happenings.
  • Engaging and inspiring: A friendly tone that motivates and excites.
  • Personal touch: Understands and addresses D2C entrepreneurs’ challenges.
  • Easy to digest: Concise and impactful content for busy entrepreneurs.
  • Interactive and actionable: Encourages actionable steps for D2C success.

The D2C Wrap is the new and better form of the SME Wrap that catered to small to medium businesses in India. 

Example of a popular D2C wrap edition:

Example of a popular D2C wrap edition


Subscribe to the D2C wrap

The Ken

If you’re tired of the same old news, The Ken is your knight in shining armour! Their newsletters are paid but go deep, really deep, into the world of D2C startups, tech wonders, and market trends. 

Get ready for some mind-blowing insights that’ll give your business a serious edge!

The Morning Brew

Imagine waking up to news that’s like a chat with a witty friend. That’s The Morning Brew for you! It’s not your average news—it’s got the scoop on everything from tech buzz to market moves, all while keeping you entertained with its humour. 

Whether you’re into business stuff or just want a smarter start to your day, The Morning Brew’s got your back. It’s like a morning high-five that brings a smile and some smarts to your inbox.

Morning Brew Newsletter

The CapTable

Hey, big dreamers and savvy investors, this one’s for you!

The CapTable, a paid newsletter, offers data-driven insights, funding scoops, and glimpses into India’s startup scene.

It’s like having an exclusive backstage pass to the D2C show!

Global Bees

Feeling the wanderlust for global success? Global Bees’ newsletter is your virtual passport! Get savvy tips, growth strategies, and expert advice to take your D2C brand soaring across borders and continents. 

Filter Coffee

Wake up and smell the D2C success stories brewing!

Filter Coffee’s newsletter delivers marketing hacks, branding brilliance, and inspiring D2C success stories.

Filter Coffee Newsletter

The Morning Context

Mornings just got a lot more exciting! The Morning Context’s newsletter is like your morning coffee – but with a side of cutting-edge D2C insights. It is paid and short, sweet, and packed with fresh news to keep you in the loop!

Zoho Commerce

Attention, e-commerce aficionados! Zoho Commerce’s newsletter is your golden ticket to a successful online store. Get your hands on practical tips, nifty tools, and insider strategies that’ll turn your store into a customer magnet!

Zoho Newsletter

Lenny’s Newsletter

If wisdom had a name, it would be Lenny! Lenny’s Newsletter is the pot of gold at the end of the D2C rainbow. 

Packed with knowledge bombs, growth hacks, and entrepreneurial inspiration, it’s the ultimate paid guide to conquering the D2C universe!


Imagine having a friend who’s always ahead of the curve when it comes to eCommerce and D2C. That’s what 2PM feels like. This newsletter, curated by the savvy Web Smith, serves up a buffet of insights.

You’ll dive into topics like growth strategies, customer experiences, and data-driven analysis. It’s like getting an exclusive backstage pass to the eCommerce universe.

Modern Retail

If you’re the type who loves their news short, snappy, and focused on modern retail, the Modern Retail newsletter is your jam. It’s your daily dose of updates about how D2C intersects with retail trends. 

With a pinch of wit and a dash of business wisdom, this newsletter keeps you in the loop without overwhelming your inbox.

Lean Luxe

Are you curious about how luxury and D2C cosy up together? Lean Luxe is your guide. It’s like having a one-on-one discussion with someone who knows the ins and outs of luxury D2C brands

Expect discussions about trends, strategies, and the sweet spot where premium meets eCommerce.

Future Commerce

Picture a crystal ball showing you the future of retail. That’s what Future Commerce feels like. This newsletter goes deep into tech, innovation, and the evolution of D2C. 

You’ll be in the know about everything from AI-powered shopping to the latest experiential retail trends.

The Modern Retailer

Ever wished you had a mentor who’s been there, done that in D2C? The Modern Retailer plays that role. With a spotlight on strategies and insights from real-world retailers, this newsletter bridges the gap between theory and practice. 

Direct to Consumer

Remember those encyclopedias that used to sit on your bookshelf? Direct to Consumer is like that, but for D2C tech. This newsletter dives into news, trends, and strategies that shape the world of D2C brands. 

Whether you’re just starting or you’re a seasoned D2C aficionado, there’s something here for everyone.

Are D2C eCommerce newsletters actually profitable?

You bet! Newsletters can totally bring in the bucks. You can monetize by offering premium content, ads, sponsorships, promoting products, and using affiliate marketing.

Related Read: How Apurva Chaudhary Monetizes Her Newsletter?

If you’ve got an online store, newsletters are like a megaphone for your sales by showing off new stuff and hot deals. And if you’re the go-to person in your field, newsletters can reel in clients for your consulting or coaching services. 

Related Read: How to sell products online?

But remember, it’s not a quick game – building up a loyal bunch of subscribers and dishing out content they love takes some time. 

Have an online business, but not the right tools and resources for growth? Subscribe to your newsletter to get news that is tailored for entrepreneurs who are learning the ropes of the trade. 

Did we mention? It’s absolutely free. You also get a surprise free eBook when you subscribe.  

Happy reading! 

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