Why Video Content is Essential for Inbound Strategy

Video content
(Last Updated On: April 23, 2022)

Using video content to market your brand, service or product is a great marketing strategy. Why? Because more than 70% of people have bought a product after they have seen a video of it! 

Here’s why every small business should consider using video content for their inbound strategy.

Why should you be using video content for marketing? 

Over the years, video marketing has become increasingly popular and with good reason. It has revolutionized how brands get their names out there and interact with their clients.

If you compare the performance of a business that uses video marketing to one that doesn’t, you will notice a significant difference in the size of their audiences. It only goes to show how vital video marketing is to a particular marketing strategy.

Related read: 5 Free video making tools for your small business

Video content can increase inbound links

Inbound marketing is different from conventional marketing in the fact that it draws people in, rather than having you go out to look for sales. Inbound marketing brings customers to you. All you have to do is have engaging content, and this can be done through videos.

A great video will increase the number of inbound links your site gets. If people find your video content interesting enough, they will feel obliged to share it through social media platforms like Facebook, Twitter, Instagram, or Pinterest.

The chances of a great video going viral because of amazing Instagram content is very high.

A viral video will then translate to numerous views and a great increase in inbound links. You might even find your video linked to a reputable blog or website.

The end result is your brand getting positive attention from people all over the internet. This can even increase your ranking on search engines.

Not only that, when you post a video on youtube, you can also use its other features like link cards, end screens, and links in descriptions to ensure viewers have a direct link to your online store!

Related read: Youtube for eCommerce growth: An untapped opportunity

Video content increases engagement

Videos are quite entertaining. A person will prefer to watch a video rather than go through mountains of text to get certain information.

The more engaging the video is, the longer a person will stay on your site. Video content has a better likelihood of attracting more visitors and converting views into sales. As long as a video is well planned and executed, information will flow and get easily digested by the viewer.

Video content adds value throughout the sales funnel

A sales funnel is an illustration of the journey your prospects go through as they move towards making a purchase and becoming a customer. Video content remains relevant throughout the sales funnel, from the time a prospect gets attracted to your site, is converted into a customer, up to the point they leave your site, delighted by what they have experienced.

Demonstration videos, for example, don’t just tell you how valuable a product is, but also show you how to use it. This is an interesting way of satisfying a customer and ensuring that they keep coming back for more.

Now, you know how important video content is to your inbound strategy. So how can you use these videos?

Platforms for your video marketing content 

There are different platforms where you can use your well-executed videos. Once you have your YouTube or Vimeo video in place, you can place it in any of these places for viewers to see.

Social Media

This is one of the most common and easily accessible platforms that people share videos. There are millions of people on social media and these people spend a huge chunk of their time on these platforms.

It makes sense for small businesses who want to market their products or services to use social media. There is a lot of video sharing on social media so you can be assured of having your video shared provided that people find it interesting or informative. 

Related read: Social commerce to serve 500 million eCommerce buyers by 2025


You can share your videos on your blog too. You can make your blog content more interesting by adding a video to it so that those who are not interested in reading your post can watch your videos and get what you are trying to say.


If you communicate with your audience through newsletters, then what better way to do it than through videos? A video will reinforce whatever message you want to pass across to your audience. It will do it in a more interesting way. 

Once people like what they see, they will definitely want to visit your online store to explore your products.


Adding videos to your eCommerce website is also another great way to reach your audience and keep them on your site for a longer time. The videos don’t always have to be about your products or services. You can have a welcome video or a ‘come back soon’ video to let your viewers know that you value and appreciate them.

As a marketer, you should always add video content to your inbound marketing platform. Video content that is well executed can have a huge impact on your inbound marketing strategy. If you have no clue how to go about making a video, then you can hire professionals to do that for you. Outsourcing video content can be done anywhere. 

So, has your business discovered the perfect marketing strategy? Tell us about it in the comments! Just like finding the perfect video content for your business, Instamojo helps you create the perfect online store for your small business! Get your online business started today on Instamojo.


  1. Couldn’t agree more with you – marketers should definitely consider adding videos to their websites! Thanks to videos their site’s bounce rate will drop and visitors will definitely stay longer.

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