How to Sell Stationery Online: Step by Step Guide

How to Sell stationery online

Stationery products are evergreen. They find a place in every kind of office and home. Therefore there is always a large market demand for stationery items. Apart from this, it’s one of the most in-demand products online.

Why sell stationery online?

Apart from being highly in-demand, there is space for creativity and bringing in unique products. Therefore, your new stationery brand has a good chance to stand out from the bigger players. People love unique, quirky stationery and there is always space to bring in something aesthetic.

Another advantage of selling stationery products online is that it’s less bulky, making it easier to ship. So, selling stationery online is a good business idea.

In this blog, we have compiled a step-by-step process of how to sell stationery online and everything you need to know to start an online stationery store.

Step 1 – Decide your stationery product range

Stationery is a wide term including different office and school supplies. You have a large number of options to choose from. Here is a list of general items to consider when selling stationery online:

  • Writing tools (pens, pencils, highlighters, etc.)
  • Notebooks, notepads, journals, and sticky notes
  • Files and report covers
  • Planning and scheduling tools (calendars, planners, etc.)
  • Folders, dividers, and labels
  • Glue, tape, rubber bands, paper clips, etc.
  • Scissors and paper cutters
  • Staplers and staples
  • Paper (loose-leaf, copy paper, printer paper, etc.)
  • Printer ink cartridges
  • Office organizers



how to sell staitonery online

You can choose to sell all of these items or just a select few. Make sure you do not go too niche because you might find it hard to find customers consistently.

If you are planning to sell notebooks and planners, bring a unique design to your cover page. Make your stationery stand out. People love to own aesthetic stationery. So, make your products irresistible to the eyes of stationery lovers.

Another idea is to bring a general theme to all your products. For example, base the stationery items on a popular series, movie, book, or personality. 

Step 2 – Select source of stationery

This step is a very important one because it determines your budget, time to spend, and dependency. Consider these points before deciding the source:

  • How much money do you plan to invest?
  • Warehouse availability and location
  • How unique do you want your products to be?
  • How involved do you want to be in the whole process from manufacturing to shipping? 
  • Your chosen niche


Is there a way to do business without the headache of managing inventory and shipping? Yes there is! It’s called the dropshipping business model. In this model, you will collaborate with a manufacturer or dealer who will provide you with product catalogues. So, all you need to do is collect orders and money, send it to them, and they will take care of the shipping. 

You can find stationery wholesalers who offer drop shipping services through a simple google search or online directories of enterprises. 

But, the drawback is that you won’t be able to bring innovation and the products will not be unique.

Wholesale supply:

Collect stationery products in bulk and sell them out. You can decide on an assortment of stationery. The risk involved is one step higher than in dropshipping method but you will be less dependent on the supplier. Make sure you find a reliable supplier who caters to needs in time.

Create your own range of stationery:

This is the perfect business model to stand out from the crowd. If you have a passion for making things, design and create your own stationery brand.

online stationery store inspriration

Just In Case is a designer stationery brand selling beautiful planners, notepads and pens. It sells unique and aesthetic products that are loved by many!

The risk involved and cost in this business model will be higher. These are some points you need to consider:

  • Raw materials and availability
  • Designing products
  • Printing costs
  • Inventory management

Step 3 – Decide where to sell stationery online

Now that you have chosen your business model, it’s time to decide where you will sell your stationery products. How will your customers find you? Where will you display the products?

You have three main options:

  • Social media
  • Online marketplaces
  • Your own website

Selling on social media

Stationery are very aesthetic and visual products. Therefore, with the right strategy, you can leverage social media to not only sell your products but also build your brand. 

Related Read: How to setup social media for small businesses

As for collecting payments, you could ask customers to transfer via GPay, PhonePay etc in the beginning. But, when orders start increasing, this might become difficult. We have a solution for you— Instamojo’s payment links. You will be able to collect payments online anywhere, anytime. 

Selling stationery on online marketplaces

Platforms like Amazon, Flipkart, and Myntra are called online marketplaces. Millions of online shoppers use these platforms every day. Therefore, your stationery products will get a wider exposure. But the competition will be extra hard and it is almost impossible to stand out. So, there is a high chance of being overshadowed by big players.

There is one way to be a unique brand and get more customers online for your stationery business. Start your own online stationery store online.

Start your own stationery store online

To sell stationery online with your own website, you need to select an eCommerce platform. There are many platforms out there that offer hassle-free methods to set up an online store.

online stationery store inspirstion

A good eCommerce website will cater to all your business needs, from product catalogue and marketing to payments and shipping. Therefore, you need to select carefully the platform best for your business.

Advantages of selling on your own eCommerce store:

  • You will be able to build a brand that customers love
  • Your brand will have less chance of getting overshadowed by large players in the market
  • Leverage the power of SEO to make your business reach more customers
  • Have more control over your business—from marketing to packaging and shipping

Instamojo provides an easy way to start your own online store to sell stationery. All you need to do is sign up with an email address, and start exploring the features. Moreover, it comes with affordable premium plans for any kind of business.

watch this short video to find out more about setting up your own eCommerce store.

Step 4 – Set up shipping

A major challenge for any online business is shipping and delivery. You need to make sure that your business is partnered with a reliable shipping service. If you create an eCommerce website on Instamojo, you will get access to different shipping partners. Also, everything can be managed and tracked from a single dashboard.

Step 5 – Calculate cost of business

Now that you know exactly how and where to stationery shoes online, you can easily decide the budget for initial costs. What you may need to allocate money for:

  • Own eCommerce website
  • Creating a stock of stationery (not applicable if drop shipping)
  • Packaging and shipping
  • Advertising and marketing
  • Taxes
  • Salaries for employees
  • Office and/or warehouse rent

You now know the pathway to follow for starting your very own online business!

It’s time to take the step to start making an online store for your stationery business. Instamojo provides the easiest way to build a full-fledged eCommerce website with all the features you need. Sign up for free to get started!

Start your own online stationery store

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