The Importance of Packaging and 5 Ideas to Delight Your Customers

Good packaging

How many times have you bought items just because the packaging was attractive? Customers don’t always make rational and informed decisions. They buy it because it is pleasing to the eye. In a world of unboxing videos are trending, it’s evident that the box matters! Here’s some good news for you: good packaging drives sales too! Read on to find out packaging ideas to make your business stand out!

Every year 95% of the products fail because businesses fail to invest in packaging. At times, the packing is as important as the product itself.

It drives consumer decisions. Consumers don’t have the time to sift through all the benefits and features of a product. The low attention span drives customers to buy a product at its face value or whatever appeals to the eye.

 

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The packaging is one of the holy trinities of online business that you need to master.

Why is good packaging important?

Here are a couple of reasons why good packaging is necessary for your business:

Competitive advantage

According to studies, one-third of a consumer’s decision making is based solely on product packing! Good packaging will let you stand out from your competition.

Your design can be eye-catching yet simple. What’s important is for people to be able to perceive it as something of value to them. Good packaging will not only make an impact on the consumer’s perception but will also drive sales for you.

Protection

Your consumer wants a product that isn’t damaged when it reaches them. This could frustrate the consumer and create a negative image for your company.

You need a packaging that is of good quality and attractive. Don’t compromise on quality just because it is lighter on your wallet. A good packaging will protect the product and also make it appealing to the consumer.

Trigger emotional engagement

Most consumer decisions are instinctive and emotional especially when it comes to shopping online. Show them a stellar ad and you could even sell them a pet rock!

A consumer is more likely to buy a product when they have a positive emotional response to it.

packaging ideas
Source: iStock

You can do this by altering the colour and design of your packaging. Since consumers act on the “feel” factor of the product, this will enable them to purchase the product.

Develops your brand identity

Packaging is a good brand-building exercise. Apple’s sleek and minimalistic product packing is a good recall of the product.

It can also carry important product information. You may also display your logo on the package to reinforce your brand identity.

Your packaging has the power to create brand recall and association for your products that will eventually lead them to buy more.

Facilitates purchase decisions

The bottom line is – good packaging will make consumers notice you. This will facilitate consumer decisions.

Companies conduct extensive research on colour schemes, designs and, types of product packaging that is the most appealing to their target audience.

5 Ideas for Packaging that will Delight Your Customers

Having a unique packaging is not just about being creative. It’s to increase customer royalty and develop your brand. Here are a few ideas to make customers fall in love with the box.

1. Packaging inserts – surprise your customer

 

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A post shared by Bahar J (@supplliesbybahar)

Packaging inserts are additional items that are put inside packages which the customers don’t pay for. So, this is like a surprise for the customer. Here are a few things you could put in packaging inserts:

  • Discount coupons
  • Mini merchandise
  • Personal notes
  • Thank you cards

2. Use Sustainable Packaging

More people are becoming eco-conscious, and your business can earn a place in their hearts with sustainable packaging. It might be a bit more expensive than plastic packaging materials but its definitely worth it. You can market your business claiming that you are sustainable, keeping you one step ahead of the game.

sustainable packaging
Sustainable alternative to bubble wrap. [source]
Use cardboard boxes only instead of using plastic. A sustainable alternative to bubble wrap can easily be found online at affordable rates.

3. Brand colour scheme and design

Instead of a boring brown box, customise your packaging to reflect your brand image. Boxes with your brand image go a long way in making you memorable.

custom-packaging
Source: inthebag.com

4. Custom packing tape

Making a custom packaging box may not be affordable for your business. But that doesn’t mean you have to sacrifice your branding. Get custom packing tape made for your business with your brand name and logo. This packaging idea is more cost-effective way to stand out and be memorable.

packaging
Source: Vistaprints

5. Make the packaging too good to throw away

Having an Instagram worthy packaging has its own benefits. There will be more chances of people sharing your products on their feeds and stories, which is word-of-mouth marketing. It’s the best way to stand out from your competitors by making your brand memorable. This is one of the best packaging ideas for an online business to stand out.

 

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A post shared by Ink n Bliss Calligraphy (@inknbliss)

Which of these packaging ideas did you like best? Make sure to try them out!

Finding the right packaging partner

Looking for a good partner to pack your products is of utmost importance for your small businesses. Unfortunately, it can be expensive and inaccessible.

At Instamojo, we try to make such decisions available and easier by partnering with different experts to help you pack and ship better. The Instamojo App store has several packing and shipping partners that can help you deliver your products to your customers in a safe way.

Also Read: 5 Affordable Shipping Services in India

Go get your own FREE Instamojo online store in under 2 minutes and get started on packaging your products in a better way!


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