19 Instagram features that will help you sell more

19 Instagram features that will help you sell more
(Last Updated On: February 7, 2024)

Quick summary: 

Tapping into the full potential of Instagram can significantly boost your sales. Introducing “19 Instagram features that will help you sell more.” Explore shopping capabilities, polls, stickers, and more to unleash the full potential of your business on this popular platform.

Let’s get started!

Top 19 Instagram features for explosive business growth

Discovering the right features on Instagram can make a big difference in growing your business. In this section, we’ll explore the top features that can help your business boom on Instagram. 

Instagram shopping

First up, we have Instagram shopping. This feature allows you to showcase your products directly on your Instagram profile, making it easier for potential customers to discover and purchase them. 

Discover the online store setup of Fizzy Goblet as you delve into their captivating Instagram page.

Fizzy Goblet Instagram shopping

Instagram stories

Instagram Stories is a dynamic tool to connect, engage, and boost sales. With features like polls, quizzes, and swipe-up links, you can create interactive content that motivates your followers to take action. 

According to a study by Social Pilot, 62% of Instagram users have shown a heightened interest in a brand after viewing it on an Instagram Story. 

Explore Instamojo’s Kurti Tales online store and their daily product promotions through engaging stories.

Kurti Tales Instagram stories

Related read: Indian D2C brands with killer Instagram marketing strategies

Instagram ads

If you’re looking to reach new customers, Instagram Ads might be what you need. Using Instagram’s targeting options, you can create ads tailored to specific audiences, increasing the chances of conversion. 

Here’s an exciting statistics by Brafton that reports: 

  • CTR for Instagram feed ads ranges from 0.22% to 0.88%, 
  • Stories ads, it’s between 0.33% and 0.54%. 

In-feed ads have a higher potential for driving clicks, but experimenting with different ad placements can help you find what works best for your audience.

Check out this awesome Instagram ad showcasing mCaffeine – a perfect example!

Instagram ads mCaffeine

Instagram guides

Instagram guides is another powerful feature that allows you to curate and share content around specific topics. You can use Guides to showcase your expertise, provide helpful tips and advice, or creatively highlight your products. 

Instagram live

Going live on Instagram is a great way to connect with your audience in real time. You can host Q&A sessions, product demos, or even virtual events

According to Social Pilot, Instagram Live attracts a daily audience of over 100 million people.


Instagram reels are a simple and effective way to display your creativity and grab your audience’s attention. Create short videos showcasing your products or services – think product demos, behind-the-scenes, or user-generated content. Using Reels can boost your visibility, engage your audience, and drive more traffic to your profile.

On Instagram, Reels have a 14% reach rate, higher than other media types at 9-10%. Photo posts receive 18% fewer comments compared to in-feed videos.


Instagram story highlights are like curated collections of your top content displayed on your Instagram profile. Create categories for products, testimonials, tutorials, or any relevant content because way makes it simple for your audience to explore and find what they’re looking for, leaving a lasting impression and keeping them engaged.

Witness the effective utilization of Instagram Highlights by The Man Company on their official account.

Instagram features that will help you sell more: The Man Company highlights

Use hashtags 

Hashtags are a potent tool for broadening your reach on Instagram. Using relevant and popular hashtags can attract new users to your profile. Research and find the best ones for your industry. Experiment with a mix of broad and niche hashtags to connect with the right audience. Use them wisely – keep them relevant and don’t overdo it.

On average, Instagram posts include about 10.7 hashtags.

Explore the strategic implementation of hashtags in posts by the Instamojo store, Sonalimakestuff, and witness its impact.

Link in bio

Consider the ‘link in bio’ strategy on Instagram. Utilise the clickable link in your bio to direct your audience to a landing page, your eCommerce website, or a specific product/offer. Regularly update the link to align with your current campaigns because optimising your bio link can drive traffic and conversions.

Experience the impressive utilisation of this feature by AuroraHopePins, an Instamojo store.

Instagram features that will help you sell more: AuroraHopePins Link in bio


Carousels are another fantastic tool to showcase multiple images or videos in a single post. You can use carousels to tell a story, showcase different product variations, or provide step-by-step tutorials. By leveraging carousels, you can provide a richer and more interactive experience for your audience, keeping them engaged and interested in your content.

Carousel posts on Instagram have the highest engagement rate for business accounts, with an average of 0.76% compared to the overall average of 0.65%.

Explore the prime example of FragsTalk, an Instamojo store, seamlessly utilizing the Instagram carousel feature.


View this post on Instagram


A post shared by FragsTalk (@fragstalk)

Collab posts

Collaborating with influencers on Instagram is a powerful way to boost your presence. By partnering with influencers who align with your brand, you can tap into their reach, build credibility, and drive sales. It’s a popular strategy, with 93% of brands choosing Instagram for influencer collaborations. 

As per Influencer Marketing Hub, 36% of brands utilize this tactic by collaborating with influencers to create sponsored content.

Have a look at Kritika Khuraana’s latest collaboration post with aliyanabymeenabazaar.


View this post on Instagram


A post shared by Kritika Khurana (@thatbohogirl)

Related read: 13+ KPIs of influencer marketing to measure success

Interactive stickers

Do you know those fun interactive stickers on Instagram? They can be a game-changer for your business! You can use stickers like polls, quizzes, and question boxes in your stories to engage with your audience. It’s a great way to get their opinions, gather feedback, or simply create a fun experience that encourages them to interact with your content.

This is what it seems like:

Instamojo Poll
Instamojo Poll

Broadcast channels

Instagram’s broadcast channels is a mass direct message feature for creators! Engage with followers, answer questions, and build community with a Creator account. Followers can’t reply to the broadcast, but they can always message you separately.

Here is a demonstration of Ashish Chanchlani’s broadcasting channel.

Instagram features that will help you sell more: Ashish Chanchlani Broadcast channel

Pinned comments

Pinned posts are like the highlights of your social media profile. They grab attention and make a lasting impression. For a business, here are the three perfect pinned posts:

  1. Business spotlight: Introduce your company and share what makes it special.
  2. Top performer: Show off your most popular content.
  3. Exciting update: Share news about upcoming events, product launches, or exclusive offers.

With these three pinned comments, you’ll have a captivating profile that keeps your audience engaged.

Pinned posts 

Pinned posts are a great way to highlight important content on social media profiles. For a business, the three ideal pinned posts could be: 

  1. An introduction post that shares the company’s mission, vision, and unique selling points.
  2. The most popular post, showcasing engaging content that resonated with the audience.
  3. Something informative or promotional, like an upcoming event or special offer.

These pinned posts help create a positive impression, attract new followers, and maximize engagement.

Have a look at the perfect example of this: “Paradyes”.

Instagram features that will help you sell more: Paradyes pinned posts

Automate your DMs

Consider automating your DMs to save time and streamline communication with followers. Use automation tools for predefined messages or responses to new followers or specific triggers. It’s useful for welcome messages, quick answers to common inquiries, or starting conversations.

Interactions through Instagram DMs result in successful conversions 70% of the time.

Related read: Instagram business tools & hacks for marketers

Product tags

Have you ever come across a post or story where you can simply tap on a product and it takes you directly to the purchase page? That’s the power of product tags on Instagram! By tagging your products in your posts, you make it super convenient for your followers to shop directly from your content. It’s like having a virtual storefront right on Instagram!

Close friends

Consider the Close Friends feature. Create a private list to share exclusive content with select followers – sneak peeks, special offers, or behind-the-scenes updates. Use it strategically to build exclusivity and strengthen relationships with customers, potentially leading to more sales.

Setting up events

Use Instagram’s event feature to create excitement for product launches, pop-up shops, or live demos. Boost engagement, drive traffic, and increase sales effortlessly.

Related read: Decoding the Instagram algorithm and How does it work?

Boost Instagram sales with Instamojo’s online store

Connect your Instamojo online store seamlessly to your Instagram profile, hence turning casual browsers into loyal customers with just a tap. Showcase your products in style, simplify checkouts, and gain insights through powerful analytics. Instamojo ensures secure transactions, building trust for repeat business. 

What to wait for? Start now with Instamojo’s user-friendly Online Store at ZERO COST! 

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